Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 16 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk more in-depth about their bottleneck analysis and the different stages of doubling your business. (00:00) Intro (02:15) Bottleneck analysis (06:54) Our doubling roadmap (10:20) How to get to $10k a month (12:05) $20k per month (15:26) $50k per month (16:53) $100k per month (23:59) The KEY that unlocked Ship 30’s growth (27:00) Our pricing framework (30:36) $200k and upwards (33:23) How to sell high-ticket (43:20) Want personal growth? Start a business -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In episode 16 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their takeaways from their Mexico Mastermind. (00:00) Intro (02:23) The 10-80-10 Rule (05:22) Why you need to have recurring team meetings (08:22) The wrong thing business owners focus on (09:38) The right way to do a bottleneck analysis (12:35) How to pitch yourself for podcasts (13:55) Why you should open-source your team (17:16) You're wasting money on paid ads (and what to do instead) (22:53) No one knows how to use Chat GPT (25:21) The 5-year marketing cycle (27:30) Are you running a promotion or building a business? (30:19) How to stop solving the wrong problems -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In episode 15 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email. (00:00) Intro (02:40) Difference between referrals and affiliates (03:39) Why word of mouth trumps every form of marketing (05:20) The power of languaging (08:27) How to get everyone talking about your product (12:50) The biggest tip for e-commerce and physical product stores (18:29) The RIGHT way to do affiliate marketing (23:05) Why financial incentives aren't as effective as you think (24:08) Ship 30s future referral plans (27:46) Winner of FREE Ship 30 cohort -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email. (00:00) Intro (01:55) Cole's missed product opportunity (06:12) Dickie's strategy for product improvement (09:39) Unexpected benefits of 1:1 feedback (11:37) Customer experience is BETTER than product improvement? (13:01) Tactical strategies (19:11) The 3 customer tiers you should know about (21:48) Harvard vs. the internet education space (23:45) How to CRUSH low-ticket products (25:08) The 3 post-purchase survey questions you need to ask (30:35) The true meaning of wealth (35:04) Winner of FREE Ship 30 cohort -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole Subscribe to the Ship 30 YouTube channel for more content like this: https://www.youtube.com/c/Ship30for30... Subscribe to the Digital Writing Podcast: https://open.spotify.com/show/1WeaKKsnzbWRk9gNmlgLzr?si=3ebaa256361d44dc

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email. (00:00) Intro (01:36) The Ship 30 email course (07:59) Why email courses are better than newsletters (17:03) How we left money on the table + common mistakes (19:19) Breakdown: our email marketing strategy (21:47) Email 1 (25:09) Email 2 (28:01) Email 3 (30:51) Email 4 (33:47) Email 5 (38:49) Email 6 (39:42) Golden nugget sweepstake tactic (43:08) You have a moral responsibility to sell (46:24) The simplicity of a digital business -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their insanely productive whiteboard session, advice on scaling a business, and potential job opportunities! (00:00) Intro (00:41) What was our session all about? (02:25) Laying out the profit centers (05:09) Our modified “ORG” chart (10:58) Main takeaways (13:24) Steal our whiteboard grid (14:17) Transition from generalists to specialists (17:19) How to maximize leverage (21:48) How to scale marketing (24:09) New job opportunity: Timestamper (25:57) The biggest belief break for ghostwriters (29:19) Ghostwriters vs. GhostTHINKERS (30:04) How to make $$$ with Timestamping (31:14) Why you need hiring funnels ASAP (34:30) Espresso Hour stats (35:29) We’re hiring! -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Looking to make $10,000/mo as a premium ghostwriter? Apply to join our 4-Week Intensive Ghostwriting program: https://dickie650998.typeform.com/to/... In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through how they're updating their core values, purpose, and mission statement to build a $10,000,000 team. (00:00) Intro (00:59) Wins from the Ghostwriting program (03:19) You need to be MORE specific (05:26) The cold outreach gameplay (06:27) Why we're revamping our team culture (07:48) Specific team roles we're looking for (09:22) The bottleneck to scale educational products (11:47) When does this business stop working? (14:09) Our new hiring strategy & mission statement (19:09) New team core values (23:03) How to use gamification, the right way (27:13) One of the hardest lessons Cole learned (31:32) Family vs. team mentality (33:58) Building templates for the future -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Want more FREE digital writing frameworks & Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole discuss the beta launch of their Ghostwriting Cohort and what they learned from their sales calls. (00:00) Intro (00:27) Idea to execution (01:27) Tight feedback loops (02:04) An unexpected pivot (03:27) Why calls are better than emails for high-ticket (04:58) What did we learn after 50 sales calls? (06:43) Dickie's notes (10:12) Cole's notes (12:17) Long-term plan (13:39)Cole's secret master plan -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Want more FREE digital writing frameworks & Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their thought process for creating, promoting, and launching their $60k ChatGPT Webinar (00:00) Intro (03:03) Coming up with the idea (04:03) Idea to execution (05:58) Takeaways from $65k launch (10:19) Thoughts on webinars versus courses (10:52) Compounding potential (12:53) What are we doing next? (14:05) Easy way to extend LTV of any customer/student (16:53) Things we could've done better (19:12) Psychological trick to boost online purchase conversion (20:27) Biggest conclusion from this webinar -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Want more FREE digital writing frameworks & Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole stress-test their 7-figure ghostwriting product. (00:00) Intro (00:16) Why we're building in public (00:58) What's happened in the past week (03:38) Survey results that caught our attention (07:30) Monthly income survey responses (09:37) Our goal for the end of 2023 (12:30) The most common struggle for online writers (13:32) The sales copy strategy that most people get backwards (16:39) Eye-catching psychological results from the survey (20:28) Our plan to qualify prospects (23:22) Our goal for next week (23:51) 3-year vision (29:43) Proof that there IS a market for this -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole