
The Espresso Hour
In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!
Latest episodes

13 snips
Nov 24, 2023 • 34min
8 Takeaways Hosting Our First Team Off-Site In Miami!
The hosts discuss their team off-site in Miami and share their excitement about meeting their team members in person for the first time. They also talk about the trend of solopreneurs preferring to work alone and the challenges they face. The speakers emphasize the importance of shaping team behaviors outside of work and discuss the benefits of combining a team off-site with a mastermind. Overall, they provide valuable insights and promote their comprehensive writing product.

18 snips
Nov 5, 2023 • 41min
Revealing our $100,000 production studio
The podcast hosts discuss the process of building their dream production studio, the importance of content quality, and their vision for the office space. They explore different content creation strategies on various platforms like Twitter, LinkedIn, YouTube, and Instagram. The detailed description of the production studio layout and amenities is shared along with plans for expansion. The decision to hire an agency to build the studio is discussed, and the need for practical writing advice is highlighted. The hosts also emphasize the importance of sharing their business models and experiences with the audience.

15 snips
Sep 26, 2023 • 35min
Shipyard Update: What We Learned From A $100k Studio Investment
The hosts discuss the updates on their shipyard project, the process and expenses involved in building an in-person studio, the benefits of paying for education and finding the right balance, the importance of pausing and assessing a growing business, and the value of doing boring work.

105 snips
Aug 21, 2023 • 1h 1min
The Tripling Question: Watch Us Scale A Paid Newsletter To $50k/month
Dickie Bush, a business growth strategist, joins the podcast to discuss how he plans to triple a paid newsletter to $50k/month. They explore the challenges of growing paid newsletters and the importance of identifying bottlenecks. The speakers provide strategies to grow a paid newsletter, prioritize high impact tasks, and improve conversion rates. They also discuss the concept of skill bottlenecks and the importance of offloading tasks that require specific skills.

269 snips
Aug 14, 2023 • 46min
How To Validate, Launch, and Build Your First Digital Product
Demolish bottlenecks in your business: https://bottlenecks.biz In episode 24 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their framework for creating and launching successful digital products. (00:00) Intro (01:20) Our new newsletter is live! (05:23) What IS a digital product? (09:31) WHY you need to launch a digital product (13:11) The ONE skill every artist needs to learn (17:58) HOW to launch your digital product (21:56) How to PRICE your digital product (32:25) How to BOOTSTRAP your digital product (38:19) How to IMPROVE your digital product ------------------------------------------------------------------- Download our FREE 13,000-word ultimate writing guide: http://startwritingonline.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

123 snips
Aug 7, 2023 • 42min
Prison or Castle: How To Build A Business Around Your Ideal Life
Learn to become a premium ghostwriter: https://a.co/d/bfxqp50 In episode 23 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their philosophy for building a business around their optimal lifestyles. (00:00) Intro (02:27) The Castle vs. Prison framework (04:26) Our team-hiring philosophy (07:11) The key to building a castle (11:57) How we’re creating our ideal lifestyle (16:38) How to defeat phone notifications for good (21:50) The 4-day workweek (26:45) The optimal quarter rest system (34:44) When should business owners hit the gym? (36:48) Dickie’s ideal work day ------------------------------------------------------------------- Download our FREE 13,000-word ultimate writing guide: http://startwritingonline.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

71 snips
Jul 24, 2023 • 43min
Our Viral Book Launch Playbook
Download our FREE Premium Ghostwriting Blueprint: https://premiumghostwritingblueprint.comIn episode 22 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their new ghostwriting book and the viral strategies they used to launch it.(00:00) Intro (00:23) Cole launched a new book! (04:27) Most common book questions (08:21) Our free ebook launch framework (17:03) Secret Kindle bonuses idea (19:40) How to run a viral Twitter campaign (21:48) How the book fit our PGA strategy (23:44) How to sell better and get hired more (27:04) Our next book ideas (32:54) Should you take a publishing deal? (37:05) What we would’ve done differentlyDownload our FREE 13,000-word ultimate writing guide: http://startwritingonline.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

95 snips
Jul 17, 2023 • 45min
Early 20s Syndrome, Paid Newsletter Empire, and Focus Framework
Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 20 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole brainstorm their projects and ideas for the rest of the year. (00:00) Intro (02:37) The early 20s syndrome (06:37) A framework for new opportunities (08:24) Dickie’s early 20s (11:53) How much money you need to get the ball rolling (17:22) Our “focus framework” for deciding what to do next (20:47) The growth opportunities available right now (30:25) Our schedule for the rest of the year (37:14) Cole’s new “shiny object” -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

14 snips
Jul 10, 2023 • 42min
Revealing Our Secret Project
Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 20 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their thoughts as they move into a new studio. (00:00) Intro (00:29) The start of a new chapter (06:29) Ideas for our new studio (10:57) How we optimized our Miami lifestyles (14:47) Our new organic department (17:26) When should you focus on branding? (19:53) Building your business around your life (21:05) Plugging leaks (23:43) Our educational business model (31:11) Promotions vs. Businesses (35:45) Why business advice doesn’t always land… -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

66 snips
Jul 3, 2023 • 34min
A Step-By-Step Breakdown Of Our New Business
Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 19 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk in depth about the different parts of their new business. (00:00) Intro (04:25) The biggest bottleneck of our business (07:37) Macro vs. micro bottlenecks (10:39) When should you launch new products? (16:28) The power of rapid feedback loops (18:25) Revealing our book-a-call funnel (21:30) The essential ratios we keep track of (30:15) Dickie’s bulletproof funnel framework -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole