Leverage free assets and engage audience to maximize book virality.
Invest in book quality and design without incurring high publishing costs.
Deep dives
Book Launch Strategy and Viral Marketing
Explains the successful book launch strategy for the 'Art and Business of Ghostwriting', detailing how to maximize virality, leverage free assets, and drive traffic through various channels. Emphasizes the benefits of creating free bonuses and maintaining audience engagement to capture emails and reignite interest.
Investing in Book Quality and Design
Discusses the investment in book quality and design, highlighting the importance of spending on covers, formatting, and editing. Explores the misconception of high publishing costs, noting that professional-looking products can be achieved without exorbitant expenses.
Utilizing Audiobooks and Additional Assets
Explores the value of audiobooks as a significant percentage of book sales and discusses the potential for additional assets like audio content and videos to complement written text. Emphasizes the impact of diverse content formats in enhancing reader experience and engagement.
Book Launch Strategies and Future Projects
Considers strategies for future book launches, such as pre-sales, coordinated marketing efforts, and engaging book reviewers. Explores potential book topics including category-defining nonfiction and writing habits. Highlights the importance of maximizing pre-sale orders and leveraging marketing channels for successful book launches.
In episode 22 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their new ghostwriting book and the viral strategies they used to launch it.
(00:00) Intro (00:23) Cole launched a new book! (04:27) Most common book questions (08:21) Our free ebook launch framework (17:03) Secret Kindle bonuses idea (19:40) How to run a viral Twitter campaign (21:48) How the book fit our PGA strategy (23:44) How to sell better and get hired more (27:04) Our next book ideas (32:54) Should you take a publishing deal? (37:05) What we would’ve done differently
