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Successful Book Launch
- Nicolas Cole discusses the successful launch of his ghostwriting book, "The Art and Business of Ghostwriting."
- He highlights the smooth execution and the positive reception, noting the book's professional look achieved through a $5,000 investment in design and editing.
Effective Twitter Launch Strategy
- Use Twitter DM campaigns to launch free ebooks, but send a landing page link instead of the direct asset.
- Collect emails and nurture leads with a follow-up sequence, driving traffic back to the tweet.
Maximizing Virality and Bonuses
- Leverage the "flywheel effect" of giveaways on social media to boost engagement and visibility.
- Create high-value bonuses to incentivize participation in paid book launches beyond just offering the first chapter.