The Espresso Hour

Our Viral Book Launch Playbook

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Jul 24, 2023
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ANECDOTE

Successful Book Launch

  • Nicolas Cole discusses the successful launch of his ghostwriting book, "The Art and Business of Ghostwriting."
  • He highlights the smooth execution and the positive reception, noting the book's professional look achieved through a $5,000 investment in design and editing.
ADVICE

Effective Twitter Launch Strategy

  • Use Twitter DM campaigns to launch free ebooks, but send a landing page link instead of the direct asset.
  • Collect emails and nurture leads with a follow-up sequence, driving traffic back to the tweet.
ADVICE

Maximizing Virality and Bonuses

  • Leverage the "flywheel effect" of giveaways on social media to boost engagement and visibility.
  • Create high-value bonuses to incentivize participation in paid book launches beyond just offering the first chapter.
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