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The Espresso Hour

Our Viral Book Launch Playbook

Jul 24, 2023
42:51

Podcast summary created with Snipd AI

Quick takeaways

  • Leverage free assets and engage audience to maximize book virality.
  • Invest in book quality and design without incurring high publishing costs.

Deep dives

Book Launch Strategy and Viral Marketing

Explains the successful book launch strategy for the 'Art and Business of Ghostwriting', detailing how to maximize virality, leverage free assets, and drive traffic through various channels. Emphasizes the benefits of creating free bonuses and maintaining audience engagement to capture emails and reignite interest.

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