2min chapter

The Espresso Hour cover image

Our Viral Book Launch Playbook

The Espresso Hour

CHAPTER

How to Invest in a Book

On average, I invest about five grand into each book. If an asset starts to do well and compounds over time, it's like buying a rental property. The woman who designed this was a former art director at one of the big publishing houses. It doesn't cost that much money to make a really professional looking product.

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