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Our Viral Book Launch Playbook
The Espresso Hour
How to Run a Viral Twitter Campaign
Cole: We use hype theory. It's a Twitter scheduling software that allows you to when you tweet something out, set up a filter for when someone replies with a certain thing in this scenario, it was a ghost. So just for anyone who's unfamiliar with this, Cole tweets it out, says, Hey, leave a comment with a ghost and I'll send you over the bonuses. Automatically, when someone leaves a comment, the Twitter API from hype theory talks to be the Twitter API and sends the DM to that person with the link to our landing page. And for context, this one, we had like 300 or 350 comments because you had to buy something first to get them.
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