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Our Viral Book Launch Playbook

The Espresso Hour

CHAPTER

How to Launch a Free Ebook

When we launch something free that is a ebook, so let's take the 22 laws of digital writing. The low leverage or really the non long term value way of doing that is I'd launch it and then in that DM, I just send them the link. Then what I think a lot of people will do, even if they have an email, they'll send it and then they won't talk to them again. Right. So when we launch free ebooks, it's almost better. I think we start with that and then say how we adapted that for a paid book launch. That makes sense? You agree? Yeah. Okay.

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