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Our Viral Book Launch Playbook

The Espresso Hour

CHAPTER

How to Launch a Book on the Same Day

If we were going to do a real book launch, like top of funnel, even with a publisher, you're just maximizing virality in that first week. It's just it requires a lot of upfront work and coordination. Those are the only two that come to mind right away. Admittedly, this is probably a fault of my own. I'm more just like, when the book's done, I just want to put it out.

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