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Our Viral Book Launch Playbook
The Espresso Hour
How to Use Social Proof to Promote Your Book
Since the book is paid and not free, we didn't want to do a giveaway of like, Hey, go get the book for free because we're putting it for sale on Amazon. So that's how we adapted this one. What ended up happening was everyone who bought the book was replying with a proof that they bought the book,. "It was double virality where they were tweeting it out and sharing it," she said.
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