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Our Viral Book Launch Playbook
The Espresso Hour
How to Launch a Viral Twitter Launch
We have a six email follow up sequence to everyone who downloads it, where we point out specific things of the book or say, Hey, wanted to make sure you saw this. And then we eventually send them in another direction. We actually email our list to drive traffic to the tweet itself to go pick up the new thing. So all of those are thing, I think are small things we do in a unique way to maximize the value of these viral Twitter launches. If you're listening to this thinking about launching something like that, there's your behind the scenes playbook.
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