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Our Viral Book Launch Playbook

The Espresso Hour

CHAPTER

How to Reach the Most People With a Daily Writing Habit

The daily writing habit book would be the broadest, right? How do you reach the most people? It's that one. The two criteria for taking a publishing deal in my mind is you're aiming for New York Times bestseller list. You cannot hit a best seller list with a niche book. That there's a reason why all of the nonfiction bestseller books are personal development or personal finance. Everybody either wants to make their life better or make more money, period.

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