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Our Viral Book Launch Playbook

The Espresso Hour

CHAPTER

How to Launch a Paid Product

"I'm thinking now for future books, on the first page of the digital version, we should install a quick, a click to tweet link that says, hey, because here I'll paint the opposite," he said. "If I had done that with art, business of online writing, there would still be screenshots today of people doing that."

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