Identifying and addressing bottlenecks is crucial for driving growth and revenue in a business.
Constant improvement and iteration are essential for optimizing conversion rates in a sales funnel.
Deep dives
Building a New Studio Office Space
The hosts discuss their excitement about closing on a new studio office space in Miami. They plan to document the process of building and transforming it into a space they can work, film, and record in.
Transitioning to Business Focus
The hosts talk about how the podcast has naturally shifted towards discussing business topics. They highlight the importance of focusing on building and growing digital education businesses, sharing their experiences and decision-making processes.
Bottleneck Analysis and Iteration
The hosts explore the concept of bottleneck analysis in business and how to identify and address bottlenecks. They discuss the importance of continuous improvement and iteration, as well as the need to prioritize efforts based on the highest leverage bottlenecks to drive growth and revenue.
Understanding the Book-a-Call Funnel
The hosts explain their book-a-call funnel for their high-ticket program. They outline the steps, from writing about ghostwriting on social platforms, to offering a free educational email course, to surveying potential clients and booking calls to discuss the program. They emphasize the importance of identifying and addressing bottlenecks at each stage of the funnel to optimize the conversion rate.
(00:00) Intro (04:25) The biggest bottleneck of our business (07:37) Macro vs. micro bottlenecks (10:39) When should you launch new products? (16:28) The power of rapid feedback loops (18:25) Revealing our book-a-call funnel (21:30) The essential ratios we keep track of (30:15) Dickie’s bulletproof funnel framework
Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com
• Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush
• Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole
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