The Espresso Hour

A Step-By-Step Breakdown Of Our New Business

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Jul 3, 2023

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ANECDOTE

Identifying the Bottleneck

Dickie and Nicolas realized their biggest bottleneck was not having a higher-priced product.
After launching a premium product, their revenue significantly increased in June.

ADVICE

Macro Bottleneck Identification

Focus on building new products at higher price points to increase revenue, rather than just improving existing ones.
Identify whether your bottleneck lies within the current product or in the lack of a more expensive offering.

INSIGHT

Sustainable Growth

Optimize your effort for maximum sustainable revenue increase over a year.
Continuously improve a product until the marginal return diminishes, then launch a new one.

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