The Macro Bottleneck

When you're myopic about this is what my business is currently, your mindset is how do I iterate within what currently exists? It took us two years to realize that it probably takes about two years or a year and a half of continuous improvement of one thing until you've actually reached that point. So rather than if someone hears this and it's like, oh, I need to go launch 10 new things,. Yeah, you could probably squeeze your list and tap a bunch of the equity you built up to maximize some short term revenue. But instead it's I've squeezed all the juice out of this product; it's the marginal return not there. And we make decisions in completely different

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