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A Step-By-Step Breakdown Of Our New Business

The Espresso Hour

CHAPTER

How to Double Your Email Subscribers

When you do this bottleneck analysis, what I've loved and what I've really learned from you, Dickie, is it's like you present all these options. And then you ask yourself the question, which one of these ratios is the hardest to double? You ignore the ones that are hard to double and you focus on the one that is easiest to double. This level of thinking is very, very hard for a lot of people because it requires precision. It requires you to slow down and really understand what are you saying? What are you talking about?

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