5min chapter

The Espresso Hour cover image

A Step-By-Step Breakdown Of Our New Business

The Espresso Hour

CHAPTER

How to Scale Your Business on Key Metrics

The entire business is built on those key metrics. You have working in reverse, you have the close rate of the people who get on the phone to learn more about the program. And that's literally it. There's no other bells and whistles. That is the entire funnel that is powering our whole new vertical and business. It's just these very simple steps that each one is solving a different bottleneck to getting people in the program. So we sat down and said, let's get the numbers on all of those.

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