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How to Grow a Cohort Based Business With PGA
The growth process for us was as we were confronted with that decision of what's the next thing we're going to do. Part of it is understanding that in order to grow, you might have to do something that you haven't done before. PGA is very different than ship 30. It's evergreen. It's not cohort based. It's high ticket,. Relative to PGA ship 30 is more low ticket. There's a lot of even the sales process is different like ship 30 we don't use sales people. And I'll tell you just from three months of running this, the power of having a daily feedback with business is 100 times higher than a quarter literally going from a