The Espresso Hour The Tripling Question: Watch Us Scale A Paid Newsletter To $50k/month
105 snips
Aug 21, 2023 
Dickie Bush, a business growth strategist, joins the podcast to discuss how he plans to triple a paid newsletter to $50k/month. They explore the challenges of growing paid newsletters and the importance of identifying bottlenecks. The speakers provide strategies to grow a paid newsletter, prioritize high impact tasks, and improve conversion rates. They also discuss the concept of skill bottlenecks and the importance of offloading tasks that require specific skills.
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The Tripling Question
- To grow your business quickly, focus on one product at a time.
- Ask the "tripling question": can you 3x your product by doing more of the same, or do you need something new?
Paid Newsletter Challenges
- Paid newsletters are enticing due to subscription revenue, but they also pose challenges.
- Readers need to be constantly re-sold on value, demanding consistently new content, making churn a critical factor.
Dating Analogy
- Nicolas Cole shares a dating analogy to illustrate misidentifying bottlenecks.
- He focused on improving his physique (product), but the real issue was not talking to women (traffic/marketing).