The podcast hosts discuss the process of building their dream production studio, the importance of content quality, and their vision for the office space. They explore different content creation strategies on various platforms like Twitter, LinkedIn, YouTube, and Instagram. The detailed description of the production studio layout and amenities is shared along with plans for expansion. The decision to hire an agency to build the studio is discussed, and the need for practical writing advice is highlighted. The hosts also emphasize the importance of sharing their business models and experiences with the audience.
Outsourcing the construction of their studio to an agency saved time and ensured high-quality results.
The hosts aim to provide exceedingly actionable writing-based education on YouTube and debunk the belief that making a living as a writer is impossible.
Deep dives
The Journey to Building the Espresso Hour Studio
In this podcast episode, the hosts discuss the process of building their own studio for the Espresso Hour. They talk about the excitement of finally recording and filming in their new space and reflect on how far they've come since their first introduction three years ago. They also discuss the importance of content quality, the difference between scripted and unscripted videos, and the need for actionable writing content on the internet. They express their commitment to providing educational and entertaining videos focused on writing and online businesses, and how the new studio will enable them to create more high-quality content.
The Decision to Use an Agency for Studio Construction
The hosts explain why they decided to hire an agency to handle the construction of their studio. They discuss the benefits of outsourcing the project, including saving time, mitigating risks, and ensuring high-quality results. They highlight how the agency helped them choose the best equipment and set up the studio for optimal functionality. They also emphasize the importance of investing in oneself and making stretch investments to raise the level of effort and intensity.
The Vision for YouTube Content and Expanding Reach
The hosts outline their vision for YouTube content creation and expanding their reach. They express their desire to provide exceedingly actionable writing-based education on the platform and debunk the belief that making a living as a writer is impossible. They also mention the importance of sharing their own experiences and results, including successes and failures, and providing frameworks and insights specific to their businesses. They want to offer unique content that combines educational and entertaining elements.
The Future of the Studio and Content Creation
The hosts discuss their plans for the future of the studio and content creation. They express their intention to continue producing the Espresso Hour podcast on a weekly basis, sharing insights about their business and discussing various topics. They also reveal their focus on generating high-quality YouTube content, providing actionable writing and business frameworks, and sharing their own experiences. They encourage audience engagement and express their excitement for creating more videos and expanding their content offerings.
In episode 27 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their new studio and all the work that went into building it.
(00:00) Intro (01:14) The 3-year Dickie & Cole anniversary (03:42) Why we chose this location (09:56) Why we're building on Youtube (14:01) Studio breakdown (16:04) Why we chose an agency (24:35) The power of stretch investments (26:37) Our new content strategy