2023 Recap: Business Wins and Lessons + Future Goals (Our Plan To $10M)
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Dec 21, 2023
In this episode, the hosts reflect on their business wins and lessons from 2023, which include launching a successful group coaching program and doubling business profit. They discuss the importance of hiring and training a sales team and building a content supply chain. They also emphasize the value of surrounding yourself with an all-star team and the power of cross-collaborations. They share insights on the benefits of working in defined sprints and the importance of in-person meetups. Overall, they look forward to their future goals in 2024 and beyond.
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question_answer ANECDOTE
Choosing Growth over Optimization
In January, Dickie and Nicolas debated whether to triple down on their existing course, Ship 30, or build something new.
They chose to create the Premium Ghostwriting Academy (PGA), which was the right decision.
volunteer_activism ADVICE
Prioritize Learning
Choose the path that forces you to learn something new, even if it feels uncertain.
Focus on skill development over immediate gains to level up your business.
question_answer ANECDOTE
Investing in Learning
Simultaneous with deciding to build PGA, they invested $68,000 in a mastermind.
This commitment ensured they wouldn't abandon PGA when it became challenging.
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Land your first $5,000 client with Ghostwriting: [https://premiumghostwritingblueprint.com](https://premiumghostwritingblueprint.com/)
In episode 29 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through the wins, lessons, and realizations they gained over the course of the year.
(00:00) Intro (01:13) 2023 Wins (04:53) Launched a successful group coaching program (11:37) Built our first asynchronous product in a month (15:07) Doubled the business profit (21:07) Hired 7 team members while maintaining performance culture (28:18) Experimented with different podcast styles (31:37) Built our V1 dream production studio (34:59) Built a paid newsletter to $250k in ARR (38:32) Learned the power of cross-collaborations (43:49) Learned how to hire & train a sales team (45:23) Refined our content supply chain (48:44) 2023 Lessons & Realizations (50:18) Work in defined sprints of monk or maintenance mode (54:33) Every reinvestment into the business is positive if… (55:56) The importance of surrounding yourself with an all-star team (57:09) You’re a fixed number of hours away from anything (1:02:38) Every leap of progress came from IRL meetups (1:03:25) The value of a mastermind is normalizing success (1:06:04) “Slogs” are necessary (1:07:36) Audio and video develop more resonance (1:08:10) Paying for the ideal scene (1:09:49) We can build anything we want (with constraints) (1:10:28) 2024 and beyond
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