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The Espresso Hour
We spent $200k on Ads in 7 months. Here's what we learned.
Dec 12, 2024
The hosts dive into their thrilling journey after investing $200K in paid ads, sharing valuable lessons learned from hefty financial hurdles. They highlight their impressive growth, doubling their team and transitioning to new business strategies. Insights into crafting effective educational products and optimizing advertisements provide a behind-the-scenes look at their creative process. They discuss the shift from organic to paid growth, reflecting on challenges and the importance of consistent content creation for broadening their audience.
27:53
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Quick takeaways
- Investing $200,000 in paid advertising revealed the costly learning curve of effective marketing strategies and the importance of trial and error.
- The team's shift from a slow cohort model to an instant results approach led to significant organizational growth and improved client support.
Deep dives
The Pain of Growth in Education Products
Building education products often involves enduring significant challenges, with the creators highlighting the high costs associated with learning effective paid advertising strategies. Initially expecting to invest a modest amount, the actual expenses soared to $200,000, yielding little immediate return and revealing numerous errors in their approach. This painful but necessary experience serves as a growth catalyst, with every setback providing insights that ultimately enhance their skills across different business areas. The process is likened to creating a money-printing machine, where initial struggles pave the way for future successes, and they aim to transform these lessons into profitable education offerings.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode