The Espresso Hour We spent $200k on Ads in 7 months. Here's what we learned.
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Dec 12, 2024 The hosts dive into their thrilling journey after investing $200K in paid ads, sharing valuable lessons learned from hefty financial hurdles. They highlight their impressive growth, doubling their team and transitioning to new business strategies. Insights into crafting effective educational products and optimizing advertisements provide a behind-the-scenes look at their creative process. They discuss the shift from organic to paid growth, reflecting on challenges and the importance of consistent content creation for broadening their audience.
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High Cost of Learning Paid Ads
- Nicolas Cole and Dickie Bush spent over $200,000 on paid ads and feel they've barely scratched the surface.
- This contrasts with Cole's earlier perception that learning paid ads would only cost $1,000.
Shifting Business Focus
- Ship 30, initially the core business, transitioned from a live cohort model to an asynchronous one.
- This shift, while painful due to temporary unavailability, was necessary to prioritize the faster feedback loops of PGA (Premium Ghostwriting Accelerator).
Team Expansion and Focus
- The team expanded from 14 to 28 members, focusing on closing and success departments.
- This reflects PGA's focus on accountability, aiming to over-invest in student support compared to other programs.