Incentivizing Referrals, AMAs & Surveys to Improve, and Why Scaling Is Messy
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Mar 7, 2024
Learn how to land your first $5,000 client with ghostwriting in this episode. Topics include expanding the content team, utilizing AMAs for improvement, the value of a referral program, optimizing email, and the messy process of scaling in business.
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question_answer ANECDOTE
Small Group AMA
Dickie hosted a small group AMA session with followers, revealing how many people engage with his content. This reset his perspective on the impact of his audience.
volunteer_activism ADVICE
Implement a Referral Program
Start a referral program to encourage your audience to promote your service. This can lead to significant growth with minimal effort.
volunteer_activism ADVICE
Start Surveys
Conduct surveys to gather feedback on your program after certain milestones. This feedback can help identify areas for improvement.
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👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com
In episode 32 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about capitalizing small changes, new moves to increase operational complexity, and why grabbing the low-hanging fruit is better than climbing to the top of the tree.
(1:21) Expanding The Content Team (3:11) Get Your Beginner Reps In (5:49) Small Changes Over Changing Strategy (8:13) Utilizing AMAs For Improvement (13:22) The Value of a Referral Program (16:16) How We're Increasing Operational Complexity (22:34) Optimizing Our Back-End Email (26:15) Grab The Low-Hanging Fruit (30:07) The Best Businesses Create Systems To Talk To Every Customer (31:34) Scaling Will Feel Messy (32:36) Have Patience For Progress
The Espresso Hour