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The Espresso Hour

Incentivizing Referrals, AMAs & Surveys to Improve, and Why Scaling Is Messy

Mar 7, 2024
Learn how to land your first $5,000 client with ghostwriting in this episode. Topics include expanding the content team, utilizing AMAs for improvement, the value of a referral program, optimizing email, and the messy process of scaling in business.
35:09

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Quick takeaways

  • Focus on low-hanging operational improvements for long-term success in business.
  • Emphasize iterative business development by making gradual improvements over time to drive sustained growth.

Deep dives

Prioritizing Low Hanging Fruit for Business Success

In the podcast, the speaker emphasizes the importance of focusing on low hanging operational improvements to drive success in business. They discuss how entrepreneurs can achieve different outcomes based on the order in which they make decisions. Emphasizing the significance of addressing foundational issues before expecting significant results, the podcast stresses the value of picking the low hanging fruit that may not yield immediate rewards but lay a robust operational groundwork for future success.

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