Incentivizing Referrals, AMAs & Surveys to Improve, and Why Scaling Is Messy
Mar 7, 2024
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Learn how to land your first $5,000 client with ghostwriting in this episode. Topics include expanding the content team, utilizing AMAs for improvement, the value of a referral program, optimizing email, and the messy process of scaling in business.
Focus on low-hanging operational improvements for long-term success in business.
Emphasize iterative business development by making gradual improvements over time to drive sustained growth.
Deep dives
Prioritizing Low Hanging Fruit for Business Success
In the podcast, the speaker emphasizes the importance of focusing on low hanging operational improvements to drive success in business. They discuss how entrepreneurs can achieve different outcomes based on the order in which they make decisions. Emphasizing the significance of addressing foundational issues before expecting significant results, the podcast stresses the value of picking the low hanging fruit that may not yield immediate rewards but lay a robust operational groundwork for future success.
Iterative Approach to Business Development
The podcast delves into the concept of iterative business development, highlighting the significance of making gradual improvements over time. By detailing the process of consistently refining different operational aspects such as email back-end systems, referral programs, and MPS surveying, the speaker underscores the value of taking small, impactful steps towards enhancing various elements of the business iteratively. They emphasize that making incremental, well-thought-out changes contributes to sustained growth and progress in the long run.
Maximizing Customer Engagement for Business Growth
The importance of engaging directly with customers for business growth is a key focus of the podcast episode. The speaker discusses the benefits of surveying customers, segmenting email subscribers, and gathering feedback to understand customer needs and preferences better. By stressing the value of one-on-one interactions and personalized communication, the podcast underscores how engaging with customers can lead to valuable insights, product improvements, and long-term business success.
Adapting to Change and Building Resilient Business Foundations
The podcast highlights the necessity of adaptability and resilience in building sustainable business foundations. The speaker reflects on the evolving nature of business operations and the importance of adjusting strategies in response to changing circumstances. By discussing the benefits of starting lean, focusing on foundational elements, and adapting to new challenges, the podcast underscores the significance of embracing change and maintaining a flexible approach to business development for long-term success.
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In episode 32 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about capitalizing small changes, new moves to increase operational complexity, and why grabbing the low-hanging fruit is better than climbing to the top of the tree.
(1:21) Expanding The Content Team (3:11) Get Your Beginner Reps In (5:49) Small Changes Over Changing Strategy (8:13) Utilizing AMAs For Improvement (13:22) The Value of a Referral Program (16:16) How We're Increasing Operational Complexity (22:34) Optimizing Our Back-End Email (26:15) Grab The Low-Hanging Fruit (30:07) The Best Businesses Create Systems To Talk To Every Customer (31:34) Scaling Will Feel Messy (32:36) Have Patience For Progress