The Espresso Hour Breaking Down Our $7,492 Paid Webinar Experiment
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May 10, 2025 Discover how a paid webinar attracted over 1500 participants, turning challenges into valuable lessons. The hosts share their innovative strategies for customer acquisition, discussing the role of AI in optimizing ads and enhancing conversion rates. They delve into optimizing financial returns, audience targeting, and the importance of engaging content. Excitement builds around future marketing opportunities, including Black Friday events. Tune in for insights on continuous improvement and community engagement stemming from their recent experiences!
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Paid Webinar Experiment Anecdote
- Dickie Bush and Nicolas Cole ran a paid webinar funnel driving cold traffic with ads to a free masterclass.
- They had 1,500 sign ups and booked over 30 calls without prior marketing to that audience.
Webinar Funnel Enables Fast Learning
- Using a free webinar as a funnel allows quick iteration based on clear metrics like calls booked and enrollments.
- This approach validates ad angles and provides immediate feedback before scaling to evergreen funnels like VSLs.
Experience Boosts Conversion Likelihood
- Prospects who have experienced content from Ship 30 or Dickie Bush's YouTube are more likely to join their coaching program.
- The key lever is getting cold audiences to experience the product, increasing buying intent.