The Think Media Podcast 464: YouTube Views Are Down 70% — Here’s the Real Reason
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Nov 20, 2025 Explore the alarming 70% drop in YouTube views and the underlying causes like audience fragmentation and AI distractions. Learn from case studies, including Gary Vee's new channel, showcasing how even big creators adapt. Discover the 'hard mode' mindset and four key strategies to thrive on the platform: upgrading tools, building resilience, leveraging community support, and finding your niche's unique strengths. Prepare for an evolving landscape as YouTube transforms and competition intensifies.
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Views Are Fragmenting, Not Disappearing
- YouTube views feel down because attention is fragmenting across more formats and platforms.
- Sean Cannell says the platform is evolving, not collapsing, so expectations must shift.
Even Legends Restart From Zero
- Sean uses Gary Vee's new vlog channel as an example of even legends restarting with low views.
- He warns creators to set realistic expectations when launching new channels.
Creator Meetup: Widespread View Drops
- At a creator meetup many established channels reported view declines and adapted by cutting costs and doubling down on loyal fans.
- Linus Tech Tips experienced a ~70% drop on a recent video and responded by tightening strategy.
