Jenny He

Founder and General Partner at Position Ventures, an early-stage venture fund that backs startups with strategic communications. Previously led comms at Square and has helped hundreds of founders land coverage in top outlets like TechCrunch and Forbes.

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Aug 26, 2025 • 31min

GTM 160: The Startup PR Playbook Every Founder Needs: How to Nail Your Launch, Get in the News, and Avoid the Biggest PR Mistakes | Jenny He

Jenny He, Founder and General Partner at Position Ventures, shares her expertise in startup public relations. She breaks down what PR really is and dispels common misconceptions. Jenny emphasizes the importance of positioning and storytelling to craft narratives that resonate. She provides practical tips for building relationships with reporters and highlights the key elements of what makes a story newsworthy: timeliness, impact, and relevance. Additionally, she discusses how to effectively amplify coverage post-launch.

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