#258

Mentioned in 60 episodes

Purple Cow

Transform Your Business by Being Remarkable

Book • 2003

In 'Purple Cow,' Seth Godin argues that traditional marketing strategies no longer work in today's saturated market.

He advocates for the creation of 'Purple Cows' – products or services that are so remarkable they naturally generate buzz and attract attention.

Godin uses the metaphor of a purple cow to illustrate how being ordinary is no longer sufficient; businesses must be bold, innovative, and willing to take risks to stand out.

The book is filled with examples from successful companies like Apple, Starbucks, and JetBlue, and it challenges readers to rethink their marketing strategies to focus on creating truly remarkable offerings.

Mentioned by

Lenny Rachitsky

Harley Finkelstein

Rory Sutherland

Mentioned in 60 episodes

Mentioned by

Tim Ferriss

as one of

Seth Godin

's internationally bestselling books.

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Mentioned by

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as one of his books.

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Mentioned by

Tim Ferriss

as one of

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Mentioned by

Lenny Rachitsky

as one of

Seth Godin

's books, focusing on remarkable business strategies.

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Mentioned by

Tim Ferriss

as one of his favorite people to ask for advice.

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Mentioned by

Harley Finkelstein

as the world's greatest storyteller.

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Mentioned by

Shane Parrish

as one of

Seth Godin

's books.

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Mentioned by

Rory Sutherland

in relation to building talkability into products.

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Mentioned by

Tim Ferriss

as a fan favorite and author of multiple best-selling books.

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Mentioned by

Matt Abrahams

as books written by

Seth Godin

.

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Mentioned by

Carrie Rose

when discussing the 'Purple Cow' concept in marketing.

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Mentioned by

David Gardner

as one of the works of

Seth Godin

.

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Recommended by

Emily Kramer

as a classic marketing book.

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Mentioned by

Tim Ferriss

as one of

Seth Godin

's books.

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Mentioned by

Seth Godin

as the book that made his career after Permission Marketing.

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Mentioned by

Mike Schmitz

as his next gap book choice, inspired by a recent sermon.

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Mentioned by Parul as one of

Seth Godin

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Mentioned by

Tim Ferriss

as books written by

Seth Godin

.

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Recommended by

Laura Modi

as a foundational book on branding.

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Mentioned by

Seth Godin

as one of his books that came in a milk carton.

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