#241

Mentioned in 57 episodes

Purple Cow

Transform Your Business by Being Remarkable

Book • 2003

In 'Purple Cow,' Seth Godin argues that traditional marketing strategies no longer work in today's saturated market.

He advocates for the creation of 'Purple Cows' – products or services that are so remarkable they naturally generate buzz and attract attention.

Godin uses the metaphor of a purple cow to illustrate how being ordinary is no longer sufficient; businesses must be bold, innovative, and willing to take risks to stand out.

The book is filled with examples from successful companies like Apple, Starbucks, and JetBlue, and it challenges readers to rethink their marketing strategies to focus on creating truly remarkable offerings.

Mentioned by

Lenny Rachitsky

Harley Finkelstein

Rory Sutherland

Mentioned in 57 episodes

Mentioned by

Tim Ferriss

as one of

Seth Godin

's internationally bestselling books.

#792: Seth Godin on Playing the Right Game and Strategy as a Superpower

Mentioned by

Seth Godin

as one of his books.

#672: Seth Godin — The Pursuit of Meaning, The Life-Changing Power of Choosing Your Attitude, Overcoming Rejection, Life Lessons from Zig Ziglar, and Committing to Making Positive Change

Mentioned by

Tim Ferriss

as one of

Seth Godin

's bestsellers.

#638: Seth Godin on The Game of Life, The Value of Hacks, and Overcoming Anxiety (Repost)

Mentioned by

Lenny Rachitsky

as one of

Seth Godin

's books, focusing on remarkable business strategies.

Seth Godin's best tactics for building remarkable products, strategies, brands and more

Mentioned by

Tim Ferriss

as one of his favorite people to ask for advice.

#728: Seth Godin — Coaching Tim on Overcoming Resistance, Lessons from Isaac Asimov, Writing Secrets After 8,500+ Daily Blog Posts, The Dangers of Authenticity, Practices for Consistency, and Much More

Mentioned by

Harley Finkelstein

as the world's greatest storyteller.

Harley Finkelstein: You Must Requalify for Your Role, Every Year

Mentioned by

Shane Parrish

as one of

Seth Godin

's books.

#105 Seth Godin: Failing On Our Way To Mastery

Mentioned by

Rory Sutherland

in relation to building talkability into products.

How To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland

Mentioned by

Tim Ferriss

as a fan favorite and author of multiple best-selling books.

#801: In Case You Missed It: February 2025 Recap of "The Tim Ferriss Show"

Mentioned by

Matt Abrahams

as books written by

Seth Godin

.

165. Building Your Personal Brand Makes a Promise: Are You Keeping It?

Mentioned by

Carrie Rose

when discussing the 'Purple Cow' concept in marketing.

How To Build A Million Dollar Marketing Agency In 1 Year - Carrie Rose (Rise at Seven)

Mentioned by

David Gardner

as one of the works of

Seth Godin

.

Seth Godin on AI, Branding, and Attention

Recommended by

Emily Kramer

as a classic marketing book.

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

Mentioned by

Tim Ferriss

as one of

Seth Godin

's books.

#476: Seth Godin on The Game of Life, The Value of Hacks, and Overcoming Anxiety

Mentioned by

Mike Schmitz

as his next gap book choice, inspired by a recent sermon.

144: Steal Like an Artist by Austin Kleon

Mentioned by

Tim Ferriss

as books written by

Seth Godin

.

#376: How Seth Godin Manages His Life — Rules, Principles, and Obsessions (Repost)

Mentioned by Parul as one of

Seth Godin

's best-selling books.

#150: Seth Godin – How To Build A Thriving Creative Writing Practice In the Age of AI. Plus, Stop Seeking Validation, Find Your Audience And Overcome Obscurity (From the Vault)

Recommended by

Laura Modi

as a foundational book on branding.

How to build a cult-like brand | Laura Modi (Bobbie)

Mentioned by

Seth Godin

as one of his books that came in a milk carton.

SPOS #960 – Seth Godin On Strategy And More Humane Decisions

Mentioned by

Pat Flynn

when describing word-of-mouth marketing and standing out from the crowd.

SPI 880: The ONE & ONLY Marketing Strategy that Matters

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