

#68
Mentioned in 55 episodes
Purple Cow
Transform Your Business by Being Remarkable
Book • 2003
In 'Purple Cow,' Seth Godin argues that traditional marketing strategies no longer work in today's saturated market.
He advocates for the creation of 'Purple Cows' – products or services that are so remarkable they naturally generate buzz and attract attention.
Godin uses the metaphor of a purple cow to illustrate how being ordinary is no longer sufficient; businesses must be bold, innovative, and willing to take risks to stand out.
The book is filled with examples from successful companies like Apple, Starbucks, and JetBlue, and it challenges readers to rethink their marketing strategies to focus on creating truly remarkable offerings.
He advocates for the creation of 'Purple Cows' – products or services that are so remarkable they naturally generate buzz and attract attention.
Godin uses the metaphor of a purple cow to illustrate how being ordinary is no longer sufficient; businesses must be bold, innovative, and willing to take risks to stand out.
The book is filled with examples from successful companies like Apple, Starbucks, and JetBlue, and it challenges readers to rethink their marketing strategies to focus on creating truly remarkable offerings.
Mentioned by

























Mentioned in 55 episodes
Mentioned by
Lenny Rachitsky as one of
Seth Godin 's books, focusing on remarkable business strategies.



1,685 snips
Seth Godin's best tactics for building remarkable products, strategies, brands and more
Mentioned by
Annie Duke as one of his many bestsellers, alongside "This Is Marketing" and "Linchpin".


75 snips
Episode 034: The Systems That Shape Us with Seth Godin