#68
Mentioned in 55 episodes

Purple Cow

Transform Your Business by Being Remarkable
Book • 2003
In 'Purple Cow,' Seth Godin argues that traditional marketing strategies no longer work in today's saturated market.

He advocates for the creation of 'Purple Cows' – products or services that are so remarkable they naturally generate buzz and attract attention.

Godin uses the metaphor of a purple cow to illustrate how being ordinary is no longer sufficient; businesses must be bold, innovative, and willing to take risks to stand out.

The book is filled with examples from successful companies like Apple, Starbucks, and JetBlue, and it challenges readers to rethink their marketing strategies to focus on creating truly remarkable offerings.

Mentioned by

Mentioned in 55 episodes

Mentioned by Tim Ferriss as a fan favorite and author of multiple best-selling books.
572 snips
#801: In Case You Missed It: February 2025 Recap of "The Tim Ferriss Show"
Mentioned by Mike Schmitz as his next gap book choice, inspired by a recent sermon.
151 snips
144: Steal Like an Artist by Austin Kleon
Mentioned by Seth Godin as one of his books that came in a milk carton.
108 snips
SPOS #960 – Seth Godin On Strategy And More Humane Decisions
Mentioned by Annie Duke as one of his many bestsellers, alongside "This Is Marketing" and "Linchpin".
75 snips
Episode 034: The Systems That Shape Us with Seth Godin

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app