The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20VC: Inside Bending Spoons Acquisition Machine: Evernote, Eventbrite, Vimeo | How Evernote Evaluates Acquisitions and New Product Ideas | How Evernote Mastered Product Launches, User Retention and Monetisation with Federico Simionato

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Dec 5, 2025
Federico Simionato, Product Lead at Bending Spoons, shares insights from his eight years at the tech powerhouse. He discusses how Bending Spoons has become an acquisition machine, scaling companies like Evernote and Vimeo. They delve into effective product launches, the importance of user retention, and data-driven decision-making. Federico also explores the role of AI tools in prototyping, how pricing changes can affect user engagement, and strategies for transparent communication with customers.
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ANECDOTE

The Liquor Interview That Landed The Job

  • Federico applied to Bending Spoons after obsessively studying their website and culture.
  • He famously brought a bottle of liquor to his interview, which helped make an impression and win the job.
ADVICE

Backgrounds That Make Great PMs

  • Become an entrepreneur or a deep analyst before moving into product management.
  • These backgrounds teach you to find root causes and focus on what truly matters for PM work.
ADVICE

Be The Purple Cow In Hiring

  • Do something surprising and creative when applying to coveted companies.
  • Show rough edges and distinctive traits instead of trying to look perfectly standard.
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