The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Inside Bending Spoons Acquisition Machine: Evernote, Eventbrite, Vimeo | How Evernote Evaluates Acquisitions and New Product Ideas | How Evernote Mastered Product Launches, User Retention and Monetisation with Federico Simionato

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Pricing Change That Increased Churn

He reveals Evernote's 2023 price rise, the rationale, and how it separated casual from committed users.

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