#504
Mentioned in 35 episodes

The mom test

How to talk to customers and learn if your business is a good idea when everyone is lying to you
Book • 2014
This book emphasizes the importance of asking the right questions to customers to gather genuine data and avoid wasting resources.

It advises entrepreneurs to focus on understanding customers' problems and current solutions rather than pitching their own ideas.

The book provides practical advice on how to conduct effective customer conversations, avoid biased feedback, and transition into sales.

It is widely recommended for entrepreneurs seeking product market fit and is used in various educational and entrepreneurial programs.

Mentioned by

Mentioned in 35 episodes

Mentioned by
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Shaan Puri
as a helpful resource for conducting effective customer interviews.
594 snips
I failed 22 times... then I built a $2.5B Company | Christina Cacioppo from Vanta
Mentioned by
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Courtland
in relation to his book "The Mom Test", which focuses on customer feedback and product development.
432 snips
#267 – The Path to $3M in 3 Years as a Solopreneur with Justin Welsh
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Shaan Puri
as a book that helped David Park in customer calls and understanding pain points.
318 snips
3 Niche Business Ideas We Thought Would Fail… But Actually Crushed It
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Rob Walling
as one of the best books about product development.
83 snips
Episode 768 | Reacting to Controversial Startup Advice
Mentioned by
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Louis Grenier
as the creator of the tool HelpThisBook.com, used for gathering feedback on his book.
67 snips
Louis Grenier’s Extremely Uncensored Take on Marketing
Recommended by
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Rodney Evans
as a helpful guide for understanding customer problems.
66 snips
Depthfinding: Twilight Zone - Where Work Happens
Recommended by
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Arvid Kahl
for guidance on validating feature ideas through customer interactions.
61 snips
373: Delete Your Backlog
Mentioned by
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Shaan Puri
, referencing a central principle of customer feedback.
31 snips
5 Questions that Will Change Your Life
Recommended by
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Shaan Puri
as the best book he’s ever read on customer interviews.
30 snips
#54 - Atrium Closing Down, B2B Gifting & Curly Girl Hair
Recommended by
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Nicolas Cole
for learning how to effectively gather customer feedback.
29 snips
Watch Me Build A $100k-Mo Community From Scratch
Mentioned by
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Shaan Puri
as a book that helps in understanding customer conversations and problem interviews.
26 snips
One Question Friday: What Does It Mean To "Test Your Business Ideas"?
Mentioned by
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Aidan McCullen
when discussing the importance of validating ideas.
23 snips
Aidan McCullen - The True Origin of The Innovation Show
Recommended by
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Austin Story
as a guide to understanding how to build and maintain SaaS products effectively.
21 snips
Austin Story: Making Software Easier to Change, Remove, and Evolve
Mentioned by
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Sam Parr
as a guide on how to ask effective questions during customer discovery.
18 snips
One Question Friday: What Questions Do You Ask Your Customers When Starting A Business?
Mentionné par
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Matthieu Rouif
comme une ressource utile pour obtenir des feedbacks utilisateurs.
16 snips
#325 - Matthieu Rouif - PhotoRoom - Comprendre la puissance de l'IA générative avec l'appli aux 40M d'utilisateurs en 3 ans
Recommended by
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Chris Erler
as one of his favorite books to decode customer issues.
15 snips
#148: These Bootstrappers Sold Modern Digital LeadGen to Conservative German Businesses - Chris Erler
Mentioned by
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Farhan Quasem
as a practical guide for product leaders on conducting effective customer interviews.
14 snips
E52 Farhan Quasem: Leveraging Community To Create Effective Learning Experiences
Mentioned by
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Matthew Burris
when explaining the difference between data and insight in market validation.
12 snips
Ep#24: Why Venture Studios Are the Future of Startups - Matthew Burris

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