Chris Erler

Chris Erler, co-founder and former COO of ComX, shares his journey in transforming lead generation for traditional German businesses. He emphasizes the challenges of bootstrapping in a conservative market while growing his company to $20 million in revenue. Chris discusses innovative strategies that blend technology with human insight, adapting U.S. tactics to European markets. He also explores the impact of AI on marketing, stresses the importance of customer value, and reflects on the lessons learned during their acquisition and rapid growth.