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My First Million
3 Niche Business Ideas We Thought Would Fail… But Actually Crushed It
Feb 16, 2024
01:06:28
Snipd AI
Entrepreneurs Shaan Puri and Sam Parr discuss niche business ideas that unexpectedly succeeded, including a college paper writing assistant, a TikTok ad for Jenny AI, and the growth of a woman's health super app called Flow. They also share personal experiences with hiring global talent and analyze various Super Bowl moments.
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Quick takeaways
- Finding the right market and timing, coupled with a strong team, can lead to exceptional growth and market dominance.
- Innovation and unconventional ideas can result in remarkable success, as demonstrated by the mouth tape business, Hostage Tape.
Deep dives
Flow: A Fast-Growing Health App Dominating the Market
Flow, a health app developed by twin brothers from Eastern Europe, has achieved massive success with 192 million in annual recurring revenue (ARR) and 60 million active users. They focused on the underserved women's health market, specializing in period tracking. Their success is attributed to choosing the right market and timing while building a strong team. Flow is part of a holdco that includes other successful apps, such as Xing and Prisma. Despite initial skepticism, the app has demonstrated impressive growth and has become a billion-dollar company.
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