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3 Niche Business Ideas We Thought Would Fail… But Actually Crushed It

My First Million

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Niche Focus and Strategic Growth

This chapter explores the concept of a 'zoom in' pivot, where businesses like Twitch successfully target specific audiences for greater impact. It investigates innovative strategies for startups, including the development of a writing assistant tool for college students and how early engagement with communities drives customer acquisition. Additionally, the narrative highlights the role of luck, charisma, and effective advertising in transforming struggling ventures into profitable enterprises.

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