Building an Audience on Social Media

The speaker discusses how he successfully built an audience on social media platforms, particularly focusing on LinkedIn. He adopted a consistent and professional approach, providing a predictable emotional experience for his audience. By delivering valuable content and engaging with his followers every day, he gained trust, authority, and expertise in his niche. Rather than employing aggressive sales tactics, he focused on discovery and gradually deplatformed interested individuals, leading them to his website. He emphasized the importance of building trust before offering his affordable information products, ensuring that they exceed customer expectations and provide exceptional value.