THE 505 PODCAST

168. How to Build a Magnetic Brand that Sells Itself ft. Seth Godin

164 snips
Aug 14, 2025
Guest
Seth Godin
Seth Godin, a bestselling author and marketing expert known for 'This is Marketing' and 'Purple Cow,' shares his insights on building a brand that resonates. He emphasizes that attention without trust is worthless and that your brand's success hinges on finding the right audience rather than just chasing numbers. Seth dives into the power of storytelling, the necessity of uniqueness in branding, and the vital role of consistency over mere authenticity. He delivers a masterclass on creating meaningful customer connections that drive word-of-mouth engagement.
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INSIGHT

Marketing Is Storytelling, Not Hype

  • Marketing is telling a true story to people who want to hear it and creating a story people will spread.
  • Likes and followers are poor proxies for whether you actually matter to your audience.
INSIGHT

Size Doesn’t Equal Value

  • Audience size is irrelevant compared to whether people will miss you if you're gone.
  • Status, affiliation and tension drive whether an audience will act, not raw follower counts.
INSIGHT

Trust Is Attention’s Best Friend

  • Attention without trust is worthless, but trust can exist with little attention.
  • Remarkable means worth making a remark about, not a gimmick.
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