#907

Mentioned in 23 episodes

Permission Marketing

Turning Strangers Into Friends And Friends Into Customers

Book • 1999

In 'Permission Marketing', Seth Godin critiques traditional 'Interruption Marketing' and presents a new approach where consumers are incentivized to accept advertising voluntarily.

This method involves offering value in exchange for attention, educating consumers about products, reinforcing incentives, and deepening relationships over time.

Godin argues that this approach is more effective in today's cluttered marketing environment, allowing companies to develop trust, build brand awareness, and improve sales chances.

Mentioned by

Dave Stachowiak

Patrick J. McGinnis

Fernando Labastida

Mentioned in 23 episodes

Mentioned by

Seth Godin

as an example of a book that many people may not read in its entirety.

#792: Seth Godin on Playing the Right Game and Strategy as a Superpower

Mentioned by

Seth Godin

as a book he wrote that invented email marketing.

#672: Seth Godin — The Pursuit of Meaning, The Life-Changing Power of Choosing Your Attitude, Overcoming Rejection, Life Lessons from Zig Ziglar, and Committing to Making Positive Change

Mentioned by

Seth Godin

as a book that helped him become an author.

#105 Seth Godin: Failing On Our Way To Mastery

Mentioned by

Seth Godin

as one of his books.

Seth Godin On Creativity, Embracing Failure & Spreading Big Ideas

Mentioned by

Seth Godin

as a book explaining the concept of permission marketing.

The Real Future of Marketing with Seth Godin

Mentioned by

Seth Godin

as one of his books.

#476: Seth Godin on The Game of Life, The Value of Hacks, and Overcoming Anxiety

Mentioned by

Seth Godin

as a book he wrote about anticipated personal and relevant messages.

#376: How Seth Godin Manages His Life — Rules, Principles, and Obsessions (Repost)

Mentioned by

Moses Kagan

when discussing how he learned about raising capital for real estate deals.

How real estate investing works with Moses Kagan

Mentioned by

Dave Stachowiak

as a book that still influences his work.

632: Moving Towards Meetings of Significance, with Seth Godin

Mentioned by

Carey Nieuwhof

as one of

Seth Godin

's previous works.

CNLP 684 | Seth Godin Unpacks His Creative Process, Talks Strategy, and Explains How He Overcame 800 Rejections

Mentioned by

Fernando Labastida

as one of the first books he read about marketing, setting the stage for content marketing.

207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets

Mentioned by

Dave Gerhardt

as an example of timeless marketing principles.

How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer

Mentioned by Speaker 3 as some of

Seth Godin

's breakthrough books.

How to Create a Life Strategy for Meaningful Change with Seth Godin

Mentioned by

Chris Do

, discussing permission-based marketing.

215 - Change is inevitable — with Anneli Hansson

Mentioned by

Dave Gerhardt

as a book written before 2000, emphasizing the timelessness of its principles.

10 Timeless Content Marketing Principles (with Dave Gerhardt)

Mentioned by

Benji Travis

while discussing marketing strategies and the impact of marketers on various platforms.

221 - Making sense of YouTube — with Benji Travis and Tom Ross

Mentioned by

Seth Godin

as his book published in 1999.

Talk Your Book: Marketing is Everything with Seth Godin

Mentioned by

Chris Do

when discussing

Seth Godin

's prolific writing career.

096 - Deep Dive: How to be a professional — with Seth Godin

Mentioned by Adam in the context of AI's impact on outreach and email marketing.

Marketing is Everything That Touches The Market

Mentioned by

Patrick J. McGinnis

as one of

Seth Godin

's many best-selling books.

S12 E13 Seth Godin on the Art of Long-Term Strategy

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