#154
Mentioned in 21 episodes
Permission Marketing
Turning Strangers Into Friends And Friends Into Customers
Book • 1999
In 'Permission Marketing', Seth Godin critiques traditional 'Interruption Marketing' and presents a new approach where consumers are incentivized to accept advertising voluntarily.
This method involves offering value in exchange for attention, educating consumers about products, reinforcing incentives, and deepening relationships over time.
Godin argues that this approach is more effective in today's cluttered marketing environment, allowing companies to develop trust, build brand awareness, and improve sales chances.
This method involves offering value in exchange for attention, educating consumers about products, reinforcing incentives, and deepening relationships over time.
Godin argues that this approach is more effective in today's cluttered marketing environment, allowing companies to develop trust, build brand awareness, and improve sales chances.
Mentioned by
Mentioned in 21 episodes
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