Tropical MBA: Entrepreneurship & Founder Lifestyle #822 5 Bootstrapper Takeaways from Hormozi’s $100M Launch
11 snips
Aug 28, 2025 Discover the secrets behind Alex Hormozi's staggering $87 million book launch in just eight hours. Learn about the influence equation and how it can elevate your marketing game. Explore three media strategies that can amplify your reach as a founder. Delve into the importance of taking calculated risks to unlock stratospheric wealth. Plus, get inspired by the 'corner office test' to assess your business journey. Essential insights for all bootstrappers looking to thrive!
AI Snips
Chapters
Books
Transcript
Episode notes
The Influence Equation
- Influence equals positioning, medium, and time; all three multiply to create persuasive power.
- Alex maximized authority, picked high-impact mediums, and extended audience time with an eight-hour livestream.
Launch Scale By The Numbers
- The launch drew over 100,000 concurrent viewers and reported $87M in eight hours with heavy ad and affiliate spend.
- Alex blended livestream, affiliate promotion, and paid ads to create a stadium-sized live event effect.
How The 200-Book Package Worked
- Alex sold 200-book charity packages and used tax-deductible framing to reduce buyer friction.
- He layered bonuses and high-priced packages to increase average order value during the launch.
