Benji Travis, a seasoned YouTuber and influencer coach, teams up with Tom Ross, CEO of designcuts.com, to unravel the secrets of YouTube success. They dive into the platform's evolution, emphasizing its value beyond mere entertainment. The duo discusses the art of storytelling, the significance of engaging titles and thumbnails, and how to leverage YouTube's search capabilities. They also highlight the importance of setting clear goals and building trust through educational content, paving the way for meaningful connections with audiences.
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question_answer ANECDOTE
Chris Do's YouTube Journey
Chris Do initially resisted creating YouTube content, believing it was for amateurs.
His friend, Jose Caballet, persuaded him, leading to the eventual success of The Futur.
question_answer ANECDOTE
Benji Travis's Introduction to YouTube
Benji Travis's wife, Judy, started a beauty channel despite his initial skepticism.
Her success, including gaining subscribers and free products, changed his perspective on YouTube's potential.
volunteer_activism ADVICE
Feature Videos for Social Proof
Feature a video on your YouTube channel to showcase your best content.
Use this to guide new viewers and boost views on specific videos, increasing social proof.
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In 'YouTube Secrets,' Sean Cannell and Benji Travis draw on almost two decades of experience and interviews with over two hundred top creators to provide a step-by-step YouTube success playbook. The book is structured around the '7 C's Framework': Courage, Clarity, Channel, Content, Community, Cash, and Consistency. It offers practical advice on optimizing your YouTube channel, creating engaging content, building a community, monetizing your channel, and maintaining consistency. The book is designed for both beginners and veterans looking to build a lucrative business and make a significant impact on YouTube.
Permission Marketing
Turning Strangers Into Friends And Friends Into Customers
Seth Godin
In 'Permission Marketing', Seth Godin critiques traditional 'Interruption Marketing' and presents a new approach where consumers are incentivized to accept advertising voluntarily. This method involves offering value in exchange for attention, educating consumers about products, reinforcing incentives, and deepening relationships over time. Godin argues that this approach is more effective in today's cluttered marketing environment, allowing companies to develop trust, build brand awareness, and improve sales chances.
People love YouTube for a variety of reasons, but it's most popular use: search engine. Unsure how to cut that mango? Here are twelve videos that will teach you.
But how do you become that coveted top search result? The best of the best mango-cutting videos, so to speak. The not-so-secret key to success on YouTube is understanding how it works.
In this episode, Chris is joined by Tom Ross, CEO and co-founder of designcuts.com, and Benji Travis, a veteran YouTuber and influencer coach. If you haven't guessed already, this episode is all about YouTube. Specifically, how to find meaningful success on the platform.
If you struggle with YouTube, aren't seeing the results you'd like, or are looking for a deeper understanding of how YouTube works, then grab your headphones and hit play on this episode.
The Futur with Chris Do 
