The Futur with Chris Do 221 - Making sense of YouTube — with Benji Travis and Tom Ross
21 snips
Dec 28, 2022 
Benji Travis, a seasoned YouTuber and influencer coach, teams up with Tom Ross, CEO of designcuts.com, to unravel the secrets of YouTube success. They dive into the platform's evolution, emphasizing its value beyond mere entertainment. The duo discusses the art of storytelling, the significance of engaging titles and thumbnails, and how to leverage YouTube's search capabilities. They also highlight the importance of setting clear goals and building trust through educational content, paving the way for meaningful connections with audiences.
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Chris Do's YouTube Journey
- Chris Do initially resisted creating YouTube content, believing it was for amateurs.
- His friend, Jose Caballet, persuaded him, leading to the eventual success of The Futur.
Benji Travis's Introduction to YouTube
- Benji Travis's wife, Judy, started a beauty channel despite his initial skepticism.
- Her success, including gaining subscribers and free products, changed his perspective on YouTube's potential.
Feature Videos for Social Proof
- Feature a video on your YouTube channel to showcase your best content.
- Use this to guide new viewers and boost views on specific videos, increasing social proof.
