221 - Making sense of YouTube — with Benji Travis and Tom Ross
The Futur with Chris Do
Building Trust through Content Creation
This chapter explores the strategic use of educational content on platforms like YouTube to engage consumers and drive interest in products without direct marketing. The discussion emphasizes the importance of cultivating community connections and creating valuable content, which can lead to long-term benefits over immediate sales. Additionally, it critiques vanity metrics and highlights the evolving nature of digital marketing, advocating for authenticity and genuine relationships with audiences.
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