Lochhead on Marketing

207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets

41 snips
Nov 6, 2024
In this insightful discussion, guest Fernando Labastida, a seasoned marketing strategist, delves into how writing a book can empower businesses to define unique market categories. He emphasizes that authorship is not just about sharing knowledge but serves as a strategic tool for establishing credibility and expanding influence. Explaining the advantages of clear communication, Labastida also illustrates how a book can spark marketing efforts, enhance networking opportunities, and transform companies into recognized leaders.
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ADVICE

Write a Book to Clarify Category

  • Writing a book helps clarify and organize your unique category ideas in detail.
  • It kickstarts evangelizing through speaking, podcasts, and networking to amplify your message.
ANECDOTE

Book's Deep Impact Anecdote

  • Christopher shared how a stranger in remote Fiji recognized him as an author of Play Bigger.
  • This showed how books uniquely connect and deeply impact readers beyond other media forms.
INSIGHT

Books Signal Deep Commitment

  • Writing a book shows commitment and deep thinking amid shrinking attention spans.
  • This gives people confidence that the author has invested extensive effort and expertise.
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