#10282
Mentioned in 3 episodes
Get Content, Get Customers
The Content Marketing Revolution
Book •
Joe Pulizzi and Newt Barrett's "Get Content, Get Customers" is a seminal work in the field of content marketing.
The book provides a comprehensive framework for businesses to use content to attract and engage customers.
It emphasizes the importance of creating valuable, relevant content that resonates with the target audience.
The authors outline strategies for developing a content marketing plan, including identifying the target audience, creating a content calendar, and measuring results.
The book's enduring relevance stems from its practical advice and clear explanations of content marketing principles.
The book provides a comprehensive framework for businesses to use content to attract and engage customers.
It emphasizes the importance of creating valuable, relevant content that resonates with the target audience.
The authors outline strategies for developing a content marketing plan, including identifying the target audience, creating a content calendar, and measuring results.
The book's enduring relevance stems from its practical advice and clear explanations of content marketing principles.
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Mentioned in 3 episodes
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Fernando Labastida
41 snips
207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets
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Joe Pulizzi
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