Hey Creator: You’re Not Repeating Yourself Enough (502)
Jun 30, 2025
Exploring the myth of constant innovation, the discussion reveals the surprising power of repetition for creators. Emphasizing that reinforcing core messages can establish trust and authority with audiences, it challenges the notion that new ideas are always necessary. Instead, it presents repetition as a strategic tool for success, encouraging creators to embrace the familiar and build on their foundation.
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question_answer ANECDOTE
Joe Pulizzi's 20-Year Consistent Message
Joe Pulizzi shared that he has been sharing the same content marketing message for over 20 years.
His books and talks are all different expressions of the same core idea.
insights INSIGHT
Power of Message Repetition
Repeating your core message builds brand recognition and authority.
Saying your idea in many ways helps people associate it with you and builds trust.
volunteer_activism ADVICE
Keep Repeating Your Message
Repeat your key ideas clearly and loudly until they resonate with your audience.
Consistently reinforce your message to build trust and business value.
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This fully revised and updated edition of Epic Content Marketing walks marketers through the process of creating stories that inform, entertain, and compel customers to act. It covers the newest content marketing methods and tools, including Web3, the creator economy, and the use of NFTs and discord servers. The book provides practical advice on content models, team structure, community building, and making data-driven decisions to optimize content performance. It includes case studies from leading corporations like John Deere, LEGO, and Coca-Cola to illustrate successful content marketing implementations.
Burn the Playbook
Burn the Playbook
Joe Pulizzi
Killing Marketing
Killing Marketing
How Marketing Became Too Important to Be Left to the Marketing Department
Robert Rose
Joe Pulizzi
Content Inc.
How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Joe Pulizzi
Get Content, Get Customers
Get Content, Get Customers
The Content Marketing Revolution
Newt Barrett
Joe Pulizzi
Joe Pulizzi and Newt Barrett's "Get Content, Get Customers" is a seminal work in the field of content marketing. The book provides a comprehensive framework for businesses to use content to attract and engage customers. It emphasizes the importance of creating valuable, relevant content that resonates with the target audience. The authors outline strategies for developing a content marketing plan, including identifying the target audience, creating a content calendar, and measuring results. The book's enduring relevance stems from its practical advice and clear explanations of content marketing principles.
We think we need to keep reinventing the wheel. New idea. New angle. New take. But the truth is… if you’re doing it right, you’ll feel like a broken record.
Repeating yourself as a creator is a necessary strategy for success.
Content Inc. - The Podcast 
