#25212
Mentioned in 2 episodes

Killing Marketing

How Marketing Became Too Important to Be Left to the Marketing Department
Book •
Author
Robert Rose
Author
Joe Pulizzi

Mentioned by

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 Joe Pulizzi
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 Joe Pulizzi

Mentioned in 2 episodes

Mentioned by
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Joe Pulizzi
 as a book that talks about marketing as a profit center.
32 snips
Unconventional Content Marketing Strategies [Special Episode] (456)
Mentioned by
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Joe Pulizzi
 as one of his books that delivers the same core message.
Hey Creator: You're Not Repeating Yourself Enough (502)

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