Robert Rose

Robert Rose, content marketing strategist, discusses the importance of having a content marketing strategy and the impact of AI in content strategy. He explores the distinction between tactics and strategy in content marketing and the use of AI for content creation. Emphasizes the need for cohesive marketing efforts and the role of the human storyteller.

In an engaging conversation with Robert Rose, Chief Strategy Advisor at The Content Marketing Institute, he shares his insights on the pitfalls many organizations face in content strategy. He emphasizes the importance of viewing content as a product and aligning teams with clear objectives for success. Robert also explores the impact of generative AI in content marketing, advocating for a strategic approach to its integration. He critiques traditional content categorization and stresses the necessity of impactful storytelling that resonates with customer journeys.

Robert Rose, Chief Strategy Advisor for the Content Marketing Institute, talks about content marketing strategy, debunking misconceptions, and improving efficiency. They discuss the decline of trust in society, the flaw in thinking that content marketing costs too much, and the challenges in content creation. The conversation also touches on starting your own agency and encouraging engagement with the book.

Robert Rose, a master craftsman and seasoned author, discusses the evolution of content marketing, building on rented land, the impact of recent decisions by meta and passage of Canada's Online News Act, the difference between influencers and thought leaders, and strategic use and transformative retreat. He also advertises his new book 'Content Marketing Strategy'.

Content marketing strategy expert, Robert Rose, discusses the importance of strategy in content creation and the need for agencies to approach content marketing like a media company. He also explores how agencies can achieve growth by retaining and selling more to existing clients. The podcast delves into the significance of being a strategic partner and understanding AI, as well as the impact of AI on content creation and the potential of leveraging AI in content marketing strategies. Learn how to access Robert Rose's book and follow him on various platforms.