Robert Rose
Longtime content marketing strategist and co-host of This Old Marketing; frequently provides analysis on audience, brand vs. performance marketing, and industry trends.
Top 3 podcasts with Robert Rose
Ranked by the Snipd community
19 snips
Nov 30, 2023 • 45min
Content Marketing Strategy in the Age of AI
Robert Rose, content marketing strategist, discusses the importance of having a content marketing strategy and the impact of AI in content strategy. He explores the distinction between tactics and strategy in content marketing and the use of AI for content creation. Emphasizes the need for cohesive marketing efforts and the role of the human storyteller.
6 snips
Nov 10, 2023 • 1h 27min
461 Content Marketing Strategy by Robert Rose
Robert Rose, Chief Strategy Advisor for the Content Marketing Institute, talks about content marketing strategy, debunking misconceptions, and improving efficiency. They discuss the decline of trust in society, the flaw in thinking that content marketing costs too much, and the challenges in content creation. The conversation also touches on starting your own agency and encouraging engagement with the book.
4 snips
Jan 14, 2024 • 1h 7min
SPOS #914 – Robert Rose On Elevating The Art And Science Of Content Marketing
Robert Rose, a master craftsman and seasoned author, discusses the evolution of content marketing, building on rented land, the impact of recent decisions by meta and passage of Canada's Online News Act, the difference between influencers and thought leaders, and strategic use and transformative retreat. He also advertises his new book 'Content Marketing Strategy'.
