Robert Rose

Robert Rose, content marketing strategist, discusses the importance of having a content marketing strategy and the impact of AI in content strategy. He explores the distinction between tactics and strategy in content marketing and the use of AI for content creation. Emphasizes the need for cohesive marketing efforts and the role of the human storyteller.

Robert Rose, Chief Strategy Advisor for the Content Marketing Institute, talks about content marketing strategy, debunking misconceptions, and improving efficiency. They discuss the decline of trust in society, the flaw in thinking that content marketing costs too much, and the challenges in content creation. The conversation also touches on starting your own agency and encouraging engagement with the book.

Robert Rose, a master craftsman and seasoned author, discusses the evolution of content marketing, building on rented land, the impact of recent decisions by meta and passage of Canada's Online News Act, the difference between influencers and thought leaders, and strategic use and transformative retreat. He also advertises his new book 'Content Marketing Strategy'.