The Marketing Book Podcast

461 Content Marketing Strategy by Robert Rose

Nov 10, 2023

Robert Rose, Chief Strategy Advisor for the Content Marketing Institute, talks about content marketing strategy, debunking misconceptions, and improving efficiency. They discuss the decline of trust in society, the flaw in thinking that content marketing costs too much, and the challenges in content creation. The conversation also touches on starting your own agency and encouraging engagement with the book.

01:27:24

Creator website

Episode guests

Robert Rose

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Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Establishing a dedicated content marketing team with clear roles and goals enables the entire organization to excel in content creation and distribution.

Adopting a strategic approach and setting clear guidelines for content creation helps allocate resources effectively and develop a more cohesive content marketing strategy.

Taking a holistic view and integrating content creation processes across various channels and departments ensures alignment and synergy in content marketing efforts.

Deep dives

The Importance of a Clear Charter for Content Marketing Strategy Teams

In order to ensure the success of a content marketing strategy, businesses must have a clear charter for the person or team in charge of it. This means giving them the authority and responsibility to manage content effectively. Many companies make the mistake of assuming that content creation can be added on as a secondary task to an existing department, which leads to inefficiency and ineffectiveness. By establishing a dedicated content marketing team with a clear role and goals, businesses can enable the entire organization to excel in content creation and distribution.

The Simon Cynics Start With Why

01:20

The Rise and Fall of Yahoo

01:20

Introduction

3min

The Origins of a Daily Conversation Series and Book Endorsements

6min

A Lighthearted Conversation About Joe Politsy

4min

Content Marketing Strategy and Perception

10min

The Flaw in Thinking

24min

The Decline of Trust, AI, and Deepfakes

4min

Improving Efficiency in Content Marketing

28min

Starting Your Own Agency

6min

Cost of the Book and Encouraging Engagement

3min

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose

About the Book:

Do you know how to turn the attention your content receives into profit?

With a meaningful content marketing strategy, you can.

An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically.

As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.

Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success.

The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes.

Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.

About the Author:

For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing, tell their stories more effectively, and understand how the strategic use of digital content drives sales and better customer experiences.

Over the last ten years, Robert and his firm The Content Advisory have advised more than 500 companies, including McDonalds, Salesforce, Hilton, Facebook, UPS, Adidas, LinkedIn, KPMG, NASA, The Bill & Melinda Gates Foundation, and 15 of the Fortune 100.

Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 guiding it to be the leading global content marketing education and training organization.

As an educator, Robert's work in content marketing has been integrated into universities such as Ohio University, Kent State, and the University of Southern California.

Robert's previous books include two co-authored with Joe Pulizzi – Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand, and Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit (which was featured on episode 139 of The Marketing Book Podcast in 2017). And, he co-authored with Carla Johnson Experiences: The 7th Era of Marketing (which was featured on episode 12 in 2015).

Robert is also the co-host of the This Old Marketing Podcast with Joe Pulizzi, the founder of The Content Marketing Insitute.

And, interesting facts – he is a former playwright and Hollywood screenwriter, and is a diehard Dallas Cowboys fan!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/content-marketing-strategy-robert-rose

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The Marketing Book Podcast

461 Content Marketing Strategy by Robert Rose

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Importance of a Clear Charter for Content Marketing Strategy Teams

Addressing the Challenges of Producing Too Many Assets and Not Enough Content

The Importance of Understanding the Entire Process of Creating Marketing Content

Recognizing the Impact of AI and Emerging Technologies on Content Creation

The Importance of Audience in Content Marketing

The Limitations and Misconceptions of Measurement in Content Marketing

The Simon Cynics Start With Why

The Rise and Fall of Yahoo

Remember Everything You Learn from Podcasts