The Marketing Book Podcast cover image

461 Content Marketing Strategy by Robert Rose

The Marketing Book Podcast

CHAPTER

Content Marketing Strategy and Perception

This chapter discusses the concept of content marketing strategy and its perception in the business world, emphasizing the need for a strategic approach and debunking common misconceptions. It highlights the importance of sustainable activities, challenges faced by senior management, and the problem of big ideas being trapped in small containers.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner