

Content Marketing Strategy in the Age of AI
19 snips Nov 30, 2023
Robert Rose, content marketing strategist, discusses the importance of having a content marketing strategy and the impact of AI in content strategy. He explores the distinction between tactics and strategy in content marketing and the use of AI for content creation. Emphasizes the need for cohesive marketing efforts and the role of the human storyteller.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Virtual Conference Attendance and Importance of Content Marketing Strategy
02:27 • 4min
The Difference Between Tactics and Strategy
06:18 • 24min
The Impact of AI in Content Strategy
30:34 • 10min
Using AI for Content Creation
40:58 • 5min
Wrapping Up and Connecting with the Guest
45:36 • 2min