This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose Unconventional Content Marketing Strategies [Special Episode] (456)
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Nov 29, 2024 Dive into innovative content marketing strategies for 2025! Discover how to leverage AI, like ChatGPT, for persona building and treat employees as content creators. The episode emphasizes the revival of print marketing and the importance of in-person events, especially for connecting with Gen Z and millennials. Plus, learn about creating diverse revenue streams and the crucial role of trust in establishing audience relationships. This is a fresh take on breaking through traditional marketing norms!
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Wealth Building Principles
- Successful individuals and businesses control their assets and diversify revenue streams.
- Millionaires make money in various ways, unlike those living paycheck to paycheck.
Early Content Marketing
- Joe Pulizzi began content marketing over 24 years ago, starting in 2000.
- The early business of content involved building various assets like websites, newsletters, and print magazines.
Social Media's Impact
- Social media shifted the content model from asset building to supplying content on rented platforms.
- This offered reach but sacrificed control over data and audience.
