This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Unconventional Content Marketing Strategies [Special Episode] (456)
Nov 29, 2024
Dive into innovative content marketing strategies for 2025! Discover how to leverage AI, like ChatGPT, for persona building and treat employees as content creators. The episode emphasizes the revival of print marketing and the importance of in-person events, especially for connecting with Gen Z and millennials. Plus, learn about creating diverse revenue streams and the crucial role of trust in establishing audience relationships. This is a fresh take on breaking through traditional marketing norms!
42:45
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Quick takeaways
- Businesses should reclaim audience engagement by prioritizing owned content assets over reliance on social media platforms.
- Leveraging employees as brand ambassadors can significantly boost marketing efforts through authentic connections and consistent content creation.
Deep dives
The Value of Content Assets
Creating and controlling content assets is crucial for achieving financial success in business. Successful entrepreneurs understand that building a diverse range of assets, such as websites, newsletters, and podcasts, generates multiple revenue streams. Individuals with limited financial success often rely on one or two sources of income, which limits their growth potential. A diversified approach allows millionaires to generate income from various avenues, laying a solid foundation for business sustainability.
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