Dive into innovative content marketing strategies for 2025! Discover how to leverage AI, like ChatGPT, for persona building and treat employees as content creators. The episode emphasizes the revival of print marketing and the importance of in-person events, especially for connecting with Gen Z and millennials. Plus, learn about creating diverse revenue streams and the crucial role of trust in establishing audience relationships. This is a fresh take on breaking through traditional marketing norms!
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insights INSIGHT
Wealth Building Principles
Successful individuals and businesses control their assets and diversify revenue streams.
Millionaires make money in various ways, unlike those living paycheck to paycheck.
question_answer ANECDOTE
Early Content Marketing
Joe Pulizzi began content marketing over 24 years ago, starting in 2000.
The early business of content involved building various assets like websites, newsletters, and print magazines.
insights INSIGHT
Social Media's Impact
Social media shifted the content model from asset building to supplying content on rented platforms.
This offered reach but sacrificed control over data and audience.
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Published in 1937, 'Think and Grow Rich' is a seminal work in the self-help genre. The book is the result of over twenty years of research by Napoleon Hill, who studied the habits and achievements of more than 500 successful individuals, including Andrew Carnegie, Thomas Edison, and Henry Ford. Hill distills their wisdom into thirteen principles that, when practiced with persistence and faith, can transform dreams into reality. These principles include the power of desire, faith, specialized knowledge, organized planning, and the role of the subconscious mind. The book emphasizes the importance of maintaining a positive mental attitude, setting clear and specific goals, and taking consistent action to achieve success. It also explores the concept of the 'Master Mind' alliance and the need to overcome fears and doubts to achieve one's objectives.
Rich Dad Poor Dad
What the Rich Teach Their Kids about Money - That the Poor and the Middle Class Do Not
C.P.A. Sharon L. Lechter
Robert Kiyosaki
The book tells the story of Robert Kiyosaki's two fathers: his 'poor dad,' a highly educated but fiscally poor man, and his 'rich dad,' the father of his best friend who was a successful entrepreneur. It emphasizes the importance of financial education, distinguishing between assets and liabilities, and building wealth through investing in assets such as real estate and businesses. Kiyosaki argues that a good education and a secure job are not guarantees for financial success and provides practical lessons on how to make money work for you rather than working for money[1][3][5].
The 7 Habits of Highly Effective People
Stephen R Covey
This book, first published in 1989, outlines seven habits that are designed to help individuals become more effective in their personal and professional lives. The habits are grouped into three categories: Private Victory (habits 1-3), Public Victory (habits 4-6), and Renewal (habit 7). The habits include being proactive, beginning with the end in mind, putting first things first, thinking win-win, seeking first to understand and then to be understood, synergizing, and sharpening the saw. Covey emphasizes the importance of personal integrity, effective time management, empathetic communication, and continuous self-improvement[2][5][4].
Content Inc.
How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Joe Pulizzi
Killing Marketing
Killing Marketing
How Marketing Became Too Important to Be Left to the Marketing Department
Robert Rose
Joe Pulizzi
Another very special episode of This Old Marketing...this time, without Robert Rose. Yes...this episode features Joe Pulizzi talking about unconventional content marketing strategies for 2025.
Joe discusses how to leverage ChatGPT for persona building, treating employees as creators, leveraging more email and physical events, a big yes to print and much, much more.
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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose 
