This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Unconventional Content Marketing Strategies [Special Episode] (456)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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Rethinking Content Marketing Strategies

This chapter explores the shift in content marketing from social media reliance to fostering diverse revenue-generating assets. It discusses the importance of foundational marketing principles, internal content creators, and the emerging impact of AI-generated content on audience engagement.

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