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24min chapter
Unconventional Content Marketing Strategies [Special Episode] (456)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Rethinking Content Marketing Strategies
This chapter explores the shift in content marketing from social media reliance to fostering diverse revenue-generating assets. It discusses the importance of foundational marketing principles, internal content creators, and the emerging impact of AI-generated content on audience engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode