This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Celebrating a milestone, two hosts journey through twelve years of marketing insights and laughs. They reflect on critical moments, from their origin story to bold predictions about platforms like Google and Facebook. Nostalgia reigns as they revisit fan messages and anecdotes, sharing entertaining wrong bets. The deep dive into audience building reveals its strategic value, while discussions on AI's role in marketing add a contemporary twist. Get ready for humorous predictions about the future and fond memories of their podcasting adventure!

Average creators are edging out Hollywood studios, opening up new possibilities for brands. They discuss how the rise of streaming and platforms like Amazon Prime is changing traditional models. A marketer's purchase of a major real estate magazine highlights innovative media strategies. Conversations about job hugging expose the risks of staying in unsatisfying roles, while concerns over AI-generated content clutter raise productivity questions. Plus, a location-based service for creators aims to foster community in this evolving landscape.

Dive into the intriguing drama surrounding TikTok's potential fate amid U.S.-China negotiations. YouTube boasts about its significant creator payouts while rolling out innovative AI tools. Discover Albania's groundbreaking move by appointing an AI minister, signaling a shift in governance. Local TV faces a sharp decline in ad revenue, prompting discussions on democracy in local media. Plus, explore a creative campaign inspired by Truman Show that leverages authentic storytelling. It’s a whirlwind of marketing insights!

Discover the potential of Reddit as a marketing powerhouse and learn how it's carving a niche in content strategies. The conversation shifts to OpenAI's ambitious plans for a non-AI animated movie and the launch of Robinhood's new social media app. Explore the implications of AI on job markets, especially concerning creativity and entry-level positions. Tune in for insights on marketing successes, playful anecdotes, and a humorous take on data management for business growth.

A federal judge orders changes to Google’s search engine, hinting at a decline in its dominance amid rising AI competitors. The podcast dives into the ongoing crisis of consumer trust in marketing AI. Creative collaborations with AI in music and visuals are explored alongside critical discussions about workforce implications. Listeners also get a humorous take on NFL predictions and the impact of pop culture on marketing. Expect insight, laughs, and a peek into the intersection of technology and creativity!

This week on the podcast, Joe and Robert break down the big takeaways from Content Entrepreneur Expo (CEX): The future of human content vs. AI content and why this tension may define the next decade. Why leaning into your “crazy” could be the smartest business move you’ll ever make. The rise of new search metrics and how they’re quietly reshaping the creator landscape. Marketing news this week: Cracker Barrel’s Logo Backlash – A nostalgic flip-flop for the ages. Was this a brilliant PR stunt, or a brand fumble that shows just how powerful memory and meaning are? CBS News | Ad Age Perplexity’s Publisher Program – 80% of ad revenue promised to creators. But is this really a fair shake, or just another platform mirage? Digiday Marketing losers of the week: A troubling study on gambling ads saturating sports broadcasts The Guardian The Atlanta Journal-Constitution ends its print edition. And in rants and raves: AI ad networks invade ChatGPT – the future of monetization or the end of trust? [Ad Age] The strange, hilarious world of a print newspaper… from Uranus Fudge. ------- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Are we witnessing a golden age for content marketing? The hosts discuss Hollywood's foray into branded sitcoms and the NFL's new training for players in media roles. Creators are pushing back against restrictive contracts, impacting brand relationships. Meanwhile, Taylor Swift and MSNBC exemplify marketing wins. Interestingly, there's a revival of print media, suggesting its strategic viability. The conversation underscores the maturation of content marketing, where authenticity and storytelling will define future success for brands and creators alike.

Big news shakes the tech world as an AI company makes a jaw-dropping $34 billion offer for Google Chrome, raising eyebrows about monopolies. Meanwhile, OpenAI faces backlash over its ChatGPT-5 launch, with competitors poised to catch up. YouTube's new age verification system worries kids' content creators over potential revenue drops. Plus, the hosts share laughs over catchy songs, celebrity news, and marketing successes, while exploring the balance between speed and quality in the SaaS industry.

The future of influencer marketing is shifting, with exciting developments like AI integration. A new ESPN-NFL partnership could reshape brand opportunities. YouTube's age verification feature sparks concerns among creators about its impact on engagement. The Savannah Bananas employ fan-centric marketing strategies, showcasing the power of event experiences. Plus, the hosts critique cultural moments, discuss the evolution of sports streaming, and highlight innovative technologies that could revolutionize identity verification in marketing.

Explore the transformative journey of improving mental and physical health inspired by classic self-help principles. Discover how simple lifestyle changes can boost clarity and productivity, while positive thinking and goal-setting techniques set the stage for success. Learn about the power of mini sabbaticals for rejuvenation, and delve into the need for innovative content marketing strategies in an evolving landscape. This episode highlights the balance between personal well-being and professional growth.