This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Dive into the urgent tension between human creativity and AI in content strategy. The discussion highlights the impending challenge of creating nuanced, emotional content while ensuring machines understand it correctly. Explore the significance of legacy content and its potential as training data in the AI age. Learn practical steps to structure content that resonates with both humans and algorithms, while also treating content creation like product development for meaningful engagement. Tune in for insights and a renewed sense of purpose!

The podcast dives into the precarious state of the marketing profession, warning that traditional job security is fading fast. With AI rapidly replacing entry-level marketers, listeners are urged to embrace their unique career perspectives. The discussion emphasizes building trust through authentic content and cultivating an audience to safeguard against market uncertainties. Practical strategies are shared for leveraging personal curiosity and enhancing audience engagement, making a strong case for taking control of one's marketing journey.

Dive into the intriguing idea that slower might be smarter, spurred by OpenAI's burnout, raising questions about modern work culture. Discover insights from an upcoming book on how friction can revitalize creativity and relationships, encouraging a shift away from convenience. Explore the paradox of speed versus meaningful engagement, while learning about the four types of valuable friction that enhance decision-making. Plus, enjoy a success story of a women's sports team leveraging tech to grow rapidly, reminding us that sometimes, a little resistance fuels progress.

Discover why personal branding is crucial in today's job market, even if you're not selling anything. Learn the difference between self-promotion and self-preservation as visibility becomes key for everyone from creators to CMOs. Find out how to navigate the evolving landscape of content monetization and the impact of new AI developments. Explore strategies for building your personal brand and the platforms that matter most in a competitive world. Plus, insights on how to prepare for the unpredictable future of work.

AI continues to dominate conversations as Anthropic wins a pivotal lawsuit regarding its training data. John Oliver's comedic take on AI is highlighted as a must-watch. Zohran Mamdani's victory in the NYC mayoral race showcases a fresh, Gen Z-focused marketing approach that challenges traditional methods. The hosts also analyze the absurdity of AI in advertising, raising questions about authenticity. Lastly, reflections on Mumford & Sons' innovative concert promotions and Intel's shift in marketing strategy spark engaging discussions about brand identity.

Traditional media is fading as social media takes the spotlight for content consumption. Reports reveal how younger audiences gravitate towards platforms like podcasts and newsletters. The discussion shifts to the shift of journalists to independent media and the imperative of building personal brands. Humor intertwines with insights on marketing strategies, including a spotlight on Terry Moran's new Substack. The episode also features rants on the hype around Answer Engine Optimization and the implications of recent legislative changes.

Joe and Robert dive into the intriguing insights from Mary Meeker's report on the future of AI, highlighting both opportunities and threats for marketers. They discuss Disney’s legal battle against Midjourney and Meta’s massive $15 billion investment in AI. The conversation also touches on how to optimize visibility in AI searches and critiques the media’s portrayal of local events. Plus, they explore the changing role of AI in the job market and feature a new initiative to support content creators. Humor and insightful commentary make this episode a must-listen!

McDonald's snack wraps make a nostalgic comeback, prompting a humorous discussion on fast food favorites. The rise of AI is reshaping media, pushing brands to lean into individual creators amidst concerns over journalism. A pop artist's reclaiming of her music catalog signifies a new era of artist control. The Cleveland Browns face controversies that reflect broader media evolution. Legal battles, including one between the New York Times and OpenAI, highlight pressing issues around content security. Nostalgic marketing strategies resonate with Gen Z and millennials.

AI is again in the headlines this week with Anthropic announcing that its AI will do anything to survive...even bust you for cheating on your wife. AI layoffs are starting to hit home. It's almost to the point that people are being laid off "by" AI itself. Joe and Robert uncover the truth. Rand Fishkin discusses 10 ways to understand no-click search...and it's mostly stuff we can actually do. And long live print, as Microsoft launches a new print publication. Winners and losers include LinkedIn commenting and Duolingo. Rants and raves include the new Bitcoin treasury fad and AI Agent pitch decks. ----- This week's links: Anthropic AI Resorts to Blackmail AI Layoffs Are Here The End of Website Traffic Print is Dead. Long Live Print. Duolingo CEO Retraces AI Announcement Businesses Go On Bitcoin Buying Spree The AI Agent Pitch Deck ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

A recent marketing event by Google showcased an explosion of AI advancements, raising concerns over their reliance on search ads. Meanwhile, Apple faces new competition as OpenAI expands into hardware. The discussion also covers Netflix's partnership with Sesame Workshop and a blunder by the Chicago Sun-Times involving AI-generated content, highlighting the need for integrity in journalism. Additionally, there's a lively debate on AI's role in writing, showcasing the varied opinions of authors and the future of creativity.