This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

AI continues to dominate conversations as Anthropic wins a pivotal lawsuit regarding its training data. John Oliver's comedic take on AI is highlighted as a must-watch. Zohran Mamdani's victory in the NYC mayoral race showcases a fresh, Gen Z-focused marketing approach that challenges traditional methods. The hosts also analyze the absurdity of AI in advertising, raising questions about authenticity. Lastly, reflections on Mumford & Sons' innovative concert promotions and Intel's shift in marketing strategy spark engaging discussions about brand identity.

Traditional media is fading as social media takes the spotlight for content consumption. Reports reveal how younger audiences gravitate towards platforms like podcasts and newsletters. The discussion shifts to the shift of journalists to independent media and the imperative of building personal brands. Humor intertwines with insights on marketing strategies, including a spotlight on Terry Moran's new Substack. The episode also features rants on the hype around Answer Engine Optimization and the implications of recent legislative changes.

Joe and Robert dive into the intriguing insights from Mary Meeker's report on the future of AI, highlighting both opportunities and threats for marketers. They discuss Disney’s legal battle against Midjourney and Meta’s massive $15 billion investment in AI. The conversation also touches on how to optimize visibility in AI searches and critiques the media’s portrayal of local events. Plus, they explore the changing role of AI in the job market and feature a new initiative to support content creators. Humor and insightful commentary make this episode a must-listen!

McDonald's snack wraps make a nostalgic comeback, prompting a humorous discussion on fast food favorites. The rise of AI is reshaping media, pushing brands to lean into individual creators amidst concerns over journalism. A pop artist's reclaiming of her music catalog signifies a new era of artist control. The Cleveland Browns face controversies that reflect broader media evolution. Legal battles, including one between the New York Times and OpenAI, highlight pressing issues around content security. Nostalgic marketing strategies resonate with Gen Z and millennials.

AI is again in the headlines this week with Anthropic announcing that its AI will do anything to survive...even bust you for cheating on your wife. AI layoffs are starting to hit home. It's almost to the point that people are being laid off "by" AI itself. Joe and Robert uncover the truth. Rand Fishkin discusses 10 ways to understand no-click search...and it's mostly stuff we can actually do. And long live print, as Microsoft launches a new print publication. Winners and losers include LinkedIn commenting and Duolingo. Rants and raves include the new Bitcoin treasury fad and AI Agent pitch decks. ----- This week's links: Anthropic AI Resorts to Blackmail AI Layoffs Are Here The End of Website Traffic Print is Dead. Long Live Print. Duolingo CEO Retraces AI Announcement Businesses Go On Bitcoin Buying Spree The AI Agent Pitch Deck ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

A recent marketing event by Google showcased an explosion of AI advancements, raising concerns over their reliance on search ads. Meanwhile, Apple faces new competition as OpenAI expands into hardware. The discussion also covers Netflix's partnership with Sesame Workshop and a blunder by the Chicago Sun-Times involving AI-generated content, highlighting the need for integrity in journalism. Additionally, there's a lively debate on AI's role in writing, showcasing the varied opinions of authors and the future of creativity.

Mark Zuckerberg goes to war with the advertising industry as Meta introduces its AI DIY tool—will it flop or succeed? The BBC dives into TikTok to tackle disinformation, while industry giants like Warner Brothers and Nutter Butter thrive. Expect laughs with a quirky take on Sperm Racing and a serious look at AEO, the future of SEO. Golfing merges business and charity, underlining how personal connections drive impact. Tune in for humor, insights, and a peek at the ever-evolving world of digital marketing!

Buckle up for a wild ride as AI takes the wheel! Meta's Zuckerberg pushes boundaries, raising concerns over loneliness without safety nets. The possibility of Trump taxing films sparks a head-scratching discussion. Meanwhile, a new Virginia law promises to curb social media scrolling but likely won't change much. LEGO makes a splash with innovative marketing linked to Formula 1, and Warren Buffett's retirement marks the end of an era. The hosts dive into the intersection of tech, community, and the importance of genuine connections in an increasingly digital world.

Dive into the exciting world of content entrepreneurship and the evolving creator economy, with insights on trends expected by 2025. Learn about the balance of renting vs. owning content platforms and how community can act as a form of currency. Hear about making a living as a creator and the importance of building your personal brand beyond social media. The hosts also touch on storytelling, consistency in content creation, and the shift in marketing strategies that align passions with career paths.

Political tensions are reshaping content marketing as companies focus inward amid tariffs. A verdict against Google disrupts their ad monopoly, sparking predictions for the future of advertising. There's a playful debate around wealth inequality and online privacy, particularly regarding cookies. The hosts also dish on pop culture and sports, injecting humor into serious topics. Trust in media is under scrutiny, raising questions for marketers on content strategies in a skeptical landscape.