This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Latest episodes

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16 snips
Feb 21, 2025 • 58min

Is Google Primed to Buy Reddit? (468)

Exploring Reddit's troubling stock drop, the hosts discuss whether Google's algorithm could lead to an acquisition of the platform. They dive into the rise of episodic content and the importance of partnering with creators instead of going solo. There's also a humorous take on AI's potential to reshape the future of search, plus insights into the evolving landscape for content creators. Rants about the Associated Press and MLB's robo-umpires add spice to the conversation, while nostalgia for 80s music brings a light-hearted touch.
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9 snips
Feb 14, 2025 • 1h 7min

Super Bowl Ad Winners & Highest Ratings in History (467)

The discussion kicks off with lively Super Bowl highlights, including Kendrick Lamar's electrifying halftime show and record-breaking viewership. BuzzFeed's launch of BF Island sparks skepticism about its future. Marketing strategies are put under the microscope, especially regarding paywalls and the effectiveness of AI in streamlining campaigns. The hosts explore exciting trends like cannabis-infused beverages as alternatives to alcohol. Finally, they mull over the blending of content and music curation in today's digital landscape.
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6 snips
Feb 7, 2025 • 1h 3min

OpenAI's Deep Research and Super Bowl Marketing (466)

The hosts predict the Eagles versus Chiefs Super Bowl outcome with a mix of analysis and conspiracy theories. They dive into the high stakes of Super Bowl advertising, contemplating its costs and strategies while sharing nostalgic anecdotes. A thoughtful comparison between OpenAI’s deep research and Google’s offerings highlights the evolving role of AI in marketing. They also tackle the ethical dilemmas in meme coins linked to politics, stressing the need for transparency. The discussion blends humor and insight, making for an engaging listen.
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12 snips
Jan 31, 2025 • 1h 10min

Cling, Cling, Cling...DeepSeek Strikes Back (465)

DeepSeek makes waves in the AI sector with a more affordable model, raising questions about the industry's future. TikTok faces potential government favoritism amid acquisition discussions, while Substack incentivizes creators to switch platforms. Marketing highlights include Timothee Chalamet and TGL golf league. The hosts dive into AI's role in content creation, authenticity challenges, and the rise of misinformation, all while humorously reflecting on the evolving media landscape. The episode blends pop culture and marketing insights for an engaging listen.
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16 snips
Jan 24, 2025 • 1h 22min

Will Meta Buy TikTok? (464)

The latest buzz revolves around TikTok's uncertain future and potential acquisitions, sparking lively debates. Instagram is pouring funds into creator incentives, attempting to up its game against TikTok. The Trust Barometer reveals insights into media trust, while predictions swirl around the next steps for META. The dynamic rivalry in the creator economy is palpable, as platforms wrestle for top talent. Entertaining rants about AI's future and the need for local journalism add depth to the discussion, making it a must-listen!
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9 snips
Jan 17, 2025 • 34min

How to Be Content Marketing Meh in 2025 (463)

The hosts humorously explore six surefire ways to fall into the dreaded "content marketing meh" in 2025. They discuss the pitfalls of spreading thin across too many platforms and relying too heavily on external influencers instead of nurturing internal talent. Emphasis is placed on the importance of finding a unique voice and avoiding cookie-cutter AI tools. Engaging anecdotes from the NFL and personal stories add spice, advocating for a simplified approach to address core issues without losing sight of authentic audience connections.
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11 snips
Jan 10, 2025 • 1h 2min

How AI Bots Will Dominate the Future of Social Media (462)

The discussion kicks off with META's ambitious plan to introduce AI bots into social media, exploring the future of synthetic content. There's juicy speculation on Elon Musk's potential influence over TikTok. Iconic characters like Popeye and TinTin are entering the public domain, sparking creative marketing opportunities. The hosts rant about the challenges of commercial fatigue during sports broadcasts, while also highlighting the fastest-growing marketing roles amid increasing AI integration. A vibrant mix of insights and humor keeps the conversation engaging!
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28 snips
Jan 3, 2025 • 57min

2025 Content Marketing Predictions [Special Episode] (461)

Dive into amusing predictions for 2025, from the fate of social media giants like TikTok to the potential for AI's role in marketing. The hosts reflect on the emotional roller coaster of Cleveland Browns fans while humorously assessing past forecasts. Explore the ramifications of tech addiction, ambitious content marketing trends, and the societal impact of online sports gambling. Enjoy light banter about nostalgic advertising and political forecasts as they dissect this season's NFL surprises. Don't miss their bold predictions for the future!
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13 snips
Dec 27, 2024 • 53min

2024 Lessons Learned [Special Episode] (460)

Reflecting on the lessons learned in 2024, the hosts dive into the potential pitfalls of chasing the latest AI trends. They question the future success of podcasts and emphasize investing in creators rather than influencers. Light-hearted discussions reveal insights into the challenges of launching podcasts in a competitive landscape. A humorous take on failure underscores the necessity of self-forgiveness and adaptation. Ultimately, they advocate for a focused approach to marketing that fosters creativity and collaboration.
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Dec 20, 2024 • 1h 7min

The Future Big Four Social Media. Did You Choose Correctly? (459)

The hosts dive into the latest Pew research on social media platforms favored by Gen Z, revealing surprising shifts away from traditional giants like Facebook. They discuss the most overhyped marketing strategies for the coming year, predicting celebrity endorsements will take the top spot. Ethical concerns arise as they critique influencer marketing and the need for genuine connections. Plus, they explore how AI is reshaping content creation while cautioning against its potential pitfalls. Rants and laughs about the current state of tech and media round out the lively conversation.

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