This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Joe Pulizzi & Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
Episodes
Mentioned books
Oct 2, 2026 • 1h 8min
The Marketing of AI Acceptance: The Different Paths of OpenAI, Anthropic and Meta (552)
OpenAI’s safety messaging sparks a debate over genuine risk versus strategic theater. Publishers look to reclaim online communities, while owned conversations become increasingly important to AI visibility and reputation. Meta makes AI feel friendlier with a cute mascot, Visit Sweden courts introverts, and Anthropic explores religion, morality, and AI acceptance. Plus, the rise of the “marketing engineer” gets a skeptical review.
18 snips
Sep 25, 2026 • 1h
The State of Content Marketing 2027: What Comes Next (551)
What will content marketing look like in 2027? Two complementary frameworks point beyond the corporate megaphone: diversified portfolios of trusted human voices and plural brands built around distinct storytellers. The conversation explores AI-driven sameness, audience-specific narratives, employee-led franchises, trust gaps, brand integrity, and why real human stakes may become the ultimate differentiator.
12 snips
Sep 18, 2026 • 1h 4min
Is Blogging Dead or Mostly Dead? (550)
AI leaders revive the debate over humanity’s future as new research finds only 14% of blogs deliver strong results. The discussion explores how AI-driven efficiency is producing generic content while original research, collaboration and editing fade. Perplexity courts trusted creators, Meta’s smart glasses empower low-vision users, Nike’s brand struggles deepen, and HBO’s Lanterns earns praise.
Sep 11, 2026 • 1h 5min
A Billion Creators, AGI, and Our 2026 NFL Predictions (549)
Video creation is heading toward a billion creators as AI makes production nearly limitless. The discussion explores OpenAI’s Astra, the AGI debate, and alarming warnings from AI insiders. Then the focus shifts to 2026 NFL predictions, with bold Super Bowl, MVP, and breakout picks compared against ChatGPT and Claude.
Sep 4, 2026 • 1h 13min
The MapQuest Comeback Nobody Saw Coming (548)
Meta turns teen safety into a possible competitive weapon, while Google’s ad-tech monopoly survives without a breakup. MapQuest stages a surprising comeback by refusing to rename Lake Ontario, sparking debate over brands taking principled stands. The conversation also tackles AI-generated food imagery, musicians battling voice imitation, and why banning AI in schools may be easier than teaching responsible use.
Aug 28, 2026 • 1h 14min
Could the Creator Economy Save College? (547)
They debate whether college should be about majors or about giving students time to think, read, write, speak, create and debate. They dig into brands buying into Hollywood and building entertainment properties. A spotlight on a single-product brand success and a critique of AI avatars being used to simulate real faculty. Plus a rave about a new academy blending creativity, design and business.
Aug 21, 2026 • 1h 11min
Meta and the End of Engagement (546)
They unpack a blockbuster lawsuit accusing a major platform of addictive design and what that means for marketers and consumers. A media company suing a regulator sparks a warning about relying on platforms you do not control. They highlight person-driven newsletter models, challenges for brands on community sites, and two standout pieces of creative work drawing audience loyalty.
Aug 14, 2026 • 1h 11min
Anthropic and The AI Scarlet Letter (545)
They debate Anthropic's plan to watermark AI text and whether such a mark could stigmatize creators. They unpack how detection works and its limits. They highlight creator income data showing most earn little and question creator business models. A deep dive on Lo-Fi Girl shows turning content into a lasting brand. They also discuss brands unintentionally funding AI misinformation and experiential marketing wins.
Aug 7, 2026 • 1h 9min
The Great AI Slop Cleanup (544)
They debate LinkedIn’s new crackdown on low-quality AI content and whether platforms can tell garbage from useful AI-assisted work. They unpack headlines about rogue AI agents from Anthropic and Meta and question if it’s safety trouble or marketing theater. They dissect Disney’s TikTok partnership to bring fan videos into its streaming experience. They spotlight music remix tools, creator-driven brand storytelling, and sharp takes on AI hype.
Jul 31, 2026 • 1h 14min
Doing the Job Is No Longer Enough (543)
They debate a prediction-market startup aiming to reshape journalism and whether it is reporting or gambling. They unpack retailers paying employees to create promotional content and the risks of turning staff into influencers. They explore brands recruiting tiny creators with 500 followers and what a flood of low-cost promotional posts means for marketing.
