This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Dive into the dynamics of the K-shaped economy as hosts dissect Black Friday spending trends, revealing the stark contrast between thriving and struggling consumers. They unveil how YouTube is capturing TV ad budgets and spotlight the rise of ultra-niche creators, offering unique opportunities for smaller brands. Additionally, a debate ensues over X's new transparency features—are they a genuine improvement or just surface-level changes? Plus, a look at Time's successful media strategies contrasts with a critique of Omnicom's PR struggles.

Google's Gemini 3 marks a pivotal shift in content discovery that could disrupt organic reach for marketers. Hosts delve into the implications for human creators as AI-generated content becomes prevalent. The discussion highlights the balance between Google's need for creator content and the rise of auto-generated pages. Additionally, intriguing insights emerge about branding success, the future of creator economy ad spend, and concerns over AI's impact on social behaviors. Expect a lively debate on authenticity in music creation and the risks of AI in the creative space.

In a Thanksgiving special, the hosts examine the rapid evolution of AI in marketing. They stress a shrinking timeframe for marketers to adapt before AI reshapes content and discoverability. Traditional roles may vanish, with the future focused on relationship-building over technical tasks. They highlight the importance of real-world connections and soft skills in maintaining a competitive edge. AI should enhance creativity, not replace human insight, urging a balance between technology and authentic engagement.

The discussion dives deep into Meta's alarming revenue from scam ads, highlighting its long history of ethical failures. The hosts ponder whether it's the least ethical major tech player today. Shifting gears, they analyze Michael Burry's bold bet against AI tech companies, contemplating the timing of a potential market correction. Meanwhile, Disney repositions its spending towards live sports and experiential entertainment. Finally, they examine Coca-Cola’s AI-generated holiday ad and the implications for brand strategy.

This week dives into groundbreaking AI developments in music and marketing. The debut of Zania Monet, the first AI artist on a Billboard chart, sparks a debate on the future of human creativity. Coca-Cola's AI-generated holiday ad raises questions about authenticity and brand connection in an era of AI campaigns. A massive study reveals how 180 million jobs are being reshaped by AI, hinting at who’s safe in the job market. The hosts also discuss the resurgence of print media and the importance of collaboration among independent journalists.

In a whirlwind of tech and marketing news, Amazon faces layoffs, prompting a discussion on the implications for the industry. OpenAI's transition to a for-profit model sparks debate over its future as a potential trillion-dollar IPO. Morning Brew's acquisition of a YouTube news show highlights the value of creator-led content. Meanwhile, newsletter strategies emerge as powerful tools for career advancement, and the hosts critique WPP's partnership with Google, calling out the low standards of media coverage.

Dive into AI's rapidly changing landscape with discussions about OpenAI's ChatGPT Atlas and its potential rivalry with Google. Explore the dual narrative of automation replacing jobs while the AI sector faces layoffs, raising questions about job security in tech. Debates heat up as OpenAI plans to allow adult-themed content, stirring thoughts on online moderation. Plus, YouTube creators gaining exposure through Delta in-flight screens signals a shift towards traditional media. Marketing winners are celebrated for their innovative strategies.

Joe and Robert dive into California's groundbreaking AI legislation, questioning if social media controls are effective or just a cover-up. They critique OpenAI's underwhelming consumer ads while exploring Anthropic's creative experiential marketing approach. Buc-ee's surprises everyone by transforming restrooms into a retail destination, whereas Deloitte Australia faces trust issues after AI errors. The hosts explore the dangers of outrage-driven content and celebrate authentic storytelling on LinkedIn, proving genuine connection is key.

Joe and Robert dive into the latest AI updates from OpenAI and Meta, pondering their potential to reshape social networks. They explore the implications of a $1.5 billion settlement for authors concerning AI training. Discussion shifts to Alex Cooper launching a marketing agency, setting a new trend for creators. YouTube's auto-dubbing feature raises debates on localization versus translation. They also rant about MrBeast's risky viral stunts while praising the innovative ABBA Voyage live show.

Celebrating a milestone, two hosts journey through twelve years of marketing insights and laughs. They reflect on critical moments, from their origin story to bold predictions about platforms like Google and Facebook. Nostalgia reigns as they revisit fan messages and anecdotes, sharing entertaining wrong bets. The deep dive into audience building reveals its strategic value, while discussions on AI's role in marketing add a contemporary twist. Get ready for humorous predictions about the future and fond memories of their podcasting adventure!