This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Political tensions are reshaping content marketing as companies focus inward amid tariffs. A verdict against Google disrupts their ad monopoly, sparking predictions for the future of advertising. There's a playful debate around wealth inequality and online privacy, particularly regarding cookies. The hosts also dish on pop culture and sports, injecting humor into serious topics. Trust in media is under scrutiny, raising questions for marketers on content strategies in a skeptical landscape.

The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face it...we know what this is really about. Joe and Robert bring it home for you. META's big lawsuit with the FTC gets started. Did Zuckerberg grease the skids enough to get this one through? Creator Economy jobs (aka content marketing) are up, up, up. Why is that? And the top Gen AI use cases don't involve marketing. Marketing winners and losers include databases and Twinkies. Rants and raves include Superman and faith-based billboards. This week's links: META's FTC Case Starts OpenAI to Launch Social Platform? Creator Economy Jobs on the Up Top Gen AI Use Cases Twinkies Goes 420 The Summer of Superman ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

The hosts dive into whether AI has spelled the end for traditional search engines like Google. They debate the age-old advice about building on rented land. TikTok's ongoing issues with the U.S. government make headlines once again. Marketing insights emerge as one host critiques the Catholic Church while the other praises Duolingo's innovative approach. A rousing discussion includes London's advertisements targeting Tesla. The implications of AI on content marketing are explored, emphasizing the need for adaptability in a shifting digital landscape.

Dive into a whirlwind of absurdity where TikTok's status hangs in the balance, and Elon Musk's latest merger is deemed nothing short of ridiculous. The hosts dissect META's copyright missteps and critique bizarre marketing trends like vibe marketing. Cultural musings intertwine with business insights, revealing the challenges of navigating the marketing landscape. With humor and wit, they highlight the complexities of AI in creative industries, all while pondering how tariffs and economic shifts affect marketing strategies.

In a lively discussion, key ingredients for content marketing success are unveiled. Setting clear goals and measuring outcomes are essential. Building audiences before selling anything is highlighted, with a focus on prioritizing promotion over production. The hosts advocate for the power of video podcasts and newsletters. They also discuss the impact of the evolving marketing landscape, emphasizing authenticity in messaging. Amusing banter about cinema adds a fun twist, alongside insights on managing tasks effectively.

Marketing growth is slowing, raising concerns of a potential recession driven by current political climates. AI is predicted to take over coding, but the hosts critique the overblown hype surrounding it. They discuss the rise of low-quality AI-generated content flooding platforms like YouTube and TikTok, and question the missteps of major brands like Unilever. Funding cuts to Voice of America highlight the challenges in global communication. Amidst these changes, the importance of authenticity in branding remains crucial.

The boys are back and the buys are heating up. Food-delivery startup Wonder purchased Tastemade, now boasting content creation to meal preparation to delivery all in one. Is more on the way? We think so. Spotify paid $5 billion dollars to indie creators last year. Is it better to go outside the labels than sign with a big agency? And Unilever ups their social media budget to 30 to 50 percent of total marketing budget...all for targeted local influencers. But did they forget about employees? Marketing winners and losers include Southwest Airlines and CMO tenure. Rants and raves include Substack and shadow AI. This week's links: Spotify Pays the Indies Are Big Music Labels Valuable? Wonder Acquires Tastemade Unilever Doubles Down on Influencers CMO Tenure Study Shadow AI Brands Are Launching Substacks ----- This week's sponsor: Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now. Go to http://clickhubspot.com/marketing to download it for free. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

The discussion kicks off with the dramatic shift in the media landscape, highlighting opportunities for brands to act as trusted sources. They dive into the rise of AI in content creation, examining both its efficiency and shortcomings. The hosts tackle changing travel habits, emphasizing local experiences in a post-pandemic world. They reflect on the decline of traditional journalism, urging brands to step in, and critique Meta's AI initiatives aimed at enhancing advertising interactions, while also sharing personal anecdotes and current events.

The hosts dive into the fascinating world of AI content marketplaces, discussing how proprietary LLMs could revolutionize B2B marketing. They explore the transition from company creators to individual voices, raising intriguing questions about Substack's role as a new hub for smaller creators. Key insights from recent marketing events highlight the importance of differentiation and originality. The playful banter also touches on the challenges of blending content marketing with sales efforts, alongside a humorous take on quirky travel recommendations.

Exploring Reddit's troubling stock drop, the hosts discuss whether Google's algorithm could lead to an acquisition of the platform. They dive into the rise of episodic content and the importance of partnering with creators instead of going solo. There's also a humorous take on AI's potential to reshape the future of search, plus insights into the evolving landscape for content creators. Rants about the Associated Press and MLB's robo-umpires add spice to the conversation, while nostalgia for 80s music brings a light-hearted touch.