This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Latest episodes

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11 snips
Jan 10, 2025 • 1h 2min

How AI Bots Will Dominate the Future of Social Media (462)

The discussion kicks off with META's ambitious plan to introduce AI bots into social media, exploring the future of synthetic content. There's juicy speculation on Elon Musk's potential influence over TikTok. Iconic characters like Popeye and TinTin are entering the public domain, sparking creative marketing opportunities. The hosts rant about the challenges of commercial fatigue during sports broadcasts, while also highlighting the fastest-growing marketing roles amid increasing AI integration. A vibrant mix of insights and humor keeps the conversation engaging!
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28 snips
Jan 3, 2025 • 57min

2025 Content Marketing Predictions [Special Episode] (461)

Dive into amusing predictions for 2025, from the fate of social media giants like TikTok to the potential for AI's role in marketing. The hosts reflect on the emotional roller coaster of Cleveland Browns fans while humorously assessing past forecasts. Explore the ramifications of tech addiction, ambitious content marketing trends, and the societal impact of online sports gambling. Enjoy light banter about nostalgic advertising and political forecasts as they dissect this season's NFL surprises. Don't miss their bold predictions for the future!
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13 snips
Dec 27, 2024 • 53min

2024 Lessons Learned [Special Episode] (460)

Reflecting on the lessons learned in 2024, the hosts dive into the potential pitfalls of chasing the latest AI trends. They question the future success of podcasts and emphasize investing in creators rather than influencers. Light-hearted discussions reveal insights into the challenges of launching podcasts in a competitive landscape. A humorous take on failure underscores the necessity of self-forgiveness and adaptation. Ultimately, they advocate for a focused approach to marketing that fosters creativity and collaboration.
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Dec 20, 2024 • 1h 7min

The Future Big Four Social Media. Did You Choose Correctly? (459)

The hosts dive into the latest Pew research on social media platforms favored by Gen Z, revealing surprising shifts away from traditional giants like Facebook. They discuss the most overhyped marketing strategies for the coming year, predicting celebrity endorsements will take the top spot. Ethical concerns arise as they critique influencer marketing and the need for genuine connections. Plus, they explore how AI is reshaping content creation while cautioning against its potential pitfalls. Rants and laughs about the current state of tech and media round out the lively conversation.
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Dec 13, 2024 • 47min

Is Sora a Game Changer for Marketers and Creators? (458)

The hosts dive into the world of TikTok, discussing its potential ban and the implications for marketers. They reveal how Omnicom's $13 billion merger with Interpublic reshapes advertising. An exciting look at OpenAI's Sora highlights its potential to revolutionize video generation while grappling with challenges like misinformation. There's also a nod to the resurgence of print media as a strategy. With a blend of humor and insight, they explore the evolving landscape of content marketing and the essential balance between innovation and human connection.
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9 snips
Dec 6, 2024 • 1h 16min

Will TikTok Challenge Amazon's Retail Dominance? (457)

In this lively discussion, the Australian government's plan to ban social media for under-16s raises eyebrows. TikTok is emerging as a formidable competitor to Amazon, especially after record-breaking Black Friday sales. The speakers also explore the exciting rise of Bluesky as a fresh social media option. They celebrate marketing successes, like Jaguar's innovative strategies, while touching on cultural moments like Elvis Presley's 1968 comeback. It's a captivating blend of marketing insights and pop culture reflections!
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32 snips
Nov 29, 2024 • 43min

Unconventional Content Marketing Strategies [Special Episode] (456)

Dive into innovative content marketing strategies for 2025! Discover how to leverage AI, like ChatGPT, for persona building and treat employees as content creators. The episode emphasizes the revival of print marketing and the importance of in-person events, especially for connecting with Gen Z and millennials. Plus, learn about creating diverse revenue streams and the crucial role of trust in establishing audience relationships. This is a fresh take on breaking through traditional marketing norms!
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Nov 22, 2024 • 44min

Valuable Friction [Special Episode] (455)

Dive into the transformative shifts in marketing over the past 25 years, with a focus on the impact of generative AI. Discover the idea of 'valuable friction' and how it can enhance creativity amidst pressures for efficiency. Explore the stagnation many marketers feel and how embracing challenges can foster deeper connections. The discussion navigates the evolving relationship between AI and content creation, emphasizing the need for human creativity in this tech-driven landscape.
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Nov 15, 2024 • 57min

Four Secret Questions [Special Episode] (454)

In this lively conversation, Robert and Joe tackle four eye-opening secret questions. They share personal stories about travel aspirations and biggest regrets. Discussions shift to evolving political views and the impact of a comedy club upbringing on marketing strategies. With humor guiding their insights, they reflect on life lessons learned from past challenges and explore modern marketing dynamics. Finally, they weigh dream destinations against their rich experiences shaping contemporary practices.
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Nov 8, 2024 • 43min

Election Marketing: Why Trump Won (453)

The discussion dives into the marketing strategies behind Donald Trump's victory, suggesting he outperformed Kamala Harris in reaching voters. They analyze the role of fear and storytelling in political campaigns. A playful marketing stunt with Chilean sea bass crackers sparks joy and highlights innovative branding. The hosts also delve into stock market responses to political changes and emphasize the need for more choices in uncertain times. A personal anecdote showcases how setbacks can create new opportunities in the evolving world of content marketing.

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