This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose AI Slop and What Mamdani's Win Means for Marketing (486)
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Jun 27, 2025 AI continues to dominate conversations as Anthropic wins a pivotal lawsuit regarding its training data. John Oliver's comedic take on AI is highlighted as a must-watch. Zohran Mamdani's victory in the NYC mayoral race showcases a fresh, Gen Z-focused marketing approach that challenges traditional methods. The hosts also analyze the absurdity of AI in advertising, raising questions about authenticity. Lastly, reflections on Mumford & Sons' innovative concert promotions and Intel's shift in marketing strategy spark engaging discussions about brand identity.
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Fair Use Ruling on AI Training
- Training AI on legally purchased physical books is ruled as fair use by a federal judge.
- Digitizing books without purchase faces separate trials, showing complex legal nuances in AI training data.
AI Lawsuits Won't Stop Progress
- AI companies will pay fines for data issues but continue aggressive training regardless.
- Courts are the wild west now; regulatory clarity is absent, so lawsuits will multiply.
The Rise of AI Content Saturation
- AI-generated content saturates platforms, degrading trust in authenticity.
- This flood leads to a future where distinguishing real from synthetic becomes critical for marketers.