This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

AI Slop and What Mamdani's Win Means for Marketing (486)

16 snips
Jun 27, 2025
AI continues to dominate conversations as Anthropic wins a pivotal lawsuit regarding its training data. John Oliver's comedic take on AI is highlighted as a must-watch. Zohran Mamdani's victory in the NYC mayoral race showcases a fresh, Gen Z-focused marketing approach that challenges traditional methods. The hosts also analyze the absurdity of AI in advertising, raising questions about authenticity. Lastly, reflections on Mumford & Sons' innovative concert promotions and Intel's shift in marketing strategy spark engaging discussions about brand identity.
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INSIGHT

Fair Use Ruling on AI Training

  • Training AI on legally purchased physical books is ruled as fair use by a federal judge.
  • Digitizing books without purchase faces separate trials, showing complex legal nuances in AI training data.
ADVICE

AI Lawsuits Won't Stop Progress

  • AI companies will pay fines for data issues but continue aggressive training regardless.
  • Courts are the wild west now; regulatory clarity is absent, so lawsuits will multiply.
INSIGHT

The Rise of AI Content Saturation

  • AI-generated content saturates platforms, degrading trust in authenticity.
  • This flood leads to a future where distinguishing real from synthetic becomes critical for marketers.
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