This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose Marketing Survival Tips Post AI & Social (485)
6 snips
Jun 20, 2025 Traditional media is fading as social media takes the spotlight for content consumption. Reports reveal how younger audiences gravitate towards platforms like podcasts and newsletters. The discussion shifts to the shift of journalists to independent media and the imperative of building personal brands. Humor intertwines with insights on marketing strategies, including a spotlight on Terry Moran's new Substack. The episode also features rants on the hype around Answer Engine Optimization and the implications of recent legislative changes.
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Social Media Surpasses TV News
- For the first time, social media usage for news in the U.S. surpasses television, signaling a major cultural shift.
- Creator content revenue now eclipses traditional media, reshaping advertising and content strategies.
Podcasts Trump Mainstream Media
- Trust in mainstream media declines while trusted influencers on podcasts have greater impact.
- Podcasts now wield more influence than traditional Sunday morning TV shows.
Expand Content Footprint
- Brands and creators must extend their presence across social media and partners to be found by AI and audiences.
- Guest posting and distributing content beyond owned channels will become essential for discoverability.
