Huge research uncovers the obvious. Television and "traditional media" is going obsolete, as social media revenues and watch/listen time dominates. It is indeed the end of the living room. The boys review reports from WPP and NiemenLab.
In marketing winners, Terry Moran launches a substack after being fired. But shouldn't he have had one already? Contractual reasons aside, the boys detail a marketing/creator survival plan that's not just a nice to have.
Rants and raves include Answer Engine Optimization Hype and the GENIUS act.
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This week's links:
Creators Overtake Traditional Media
The Brand/Studio Line Blurs
Social Media Overtakes TV
Ads on Whatsapp
Terry Moran Launches Substack
Journalist Survival Plan
Genius Act Progress
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